Apac Retail Marketing and Campaigns Specialist

A bit about us

Trek is an awesome place to work, with amazing benefits for all employees. We build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bikes. When you’re on our team, you’re taken care of, encouraged to learn and grow, and given lots of opportunities to do so. Give us your best, and we’ll give it right back. Sound pretty sweet? Then come join us

**Job Description**:
About Trek

Trek is the leading bicycle and cycling product manufacturer, distributor, retailer and wholesaler. We are a privately owned US business experiencing substantial growth across Asia Pacific (APAC). We have a strong sense of purpose with the belief that the bicycle can help contribute solutions to some of the world’s big problems of urban congestion, pollution, obesity levels and growing levels of mental health issues. We are laser focused on leadership, professional development and ‘putting the best team on the field’.

The Role

The APAC Marketing Specialist is responsible for coordinating all marketing activities for the Trek owned retail stores (DOTS) across APAC. This will involve daily collaboration with each market’s Retail and Marketing teams, the APAC Retail Operations team, and the global Trek Retail team in Madison, Wisconsin. The role therefore requires a high level of project management experience, detailed communication and organisational skills, whilst also demanding strategic insight to drive better retail marketing outcomes for the region.

In addition to the Retail responsibilities, this role will take ownership for other APAC marketing projects, as well as supporting the Marketing Director on brand and product campaigns, and event activities.

Main Tasks and Responsibilities:

- Coordinate global retail marketing campaigns - working with the US retail team and the in-market retail teams to ensure campaigns have maximum relevancy and effect in market
- Own and run the weekly APAC retail marketing meeting to ensure the needs of the APAC Trek owned stores are documented, implemented, and reviewed regularly
- Manage APAC retail marketing campaigns. Produce marketing campaign briefings for the global retail team on local marketing requirements, managing the process from initial briefing through to campaign delivery and implementation
- Support brand marketing and product launch activities across the APAC retail stores ensuring maximum exposure and footfall is generated
- Create, maintain and distribute the APAC Retail Marketing Calendar to include: global and local campaigns, major events and product launches
- Develop and implement the monthly marketing report for retail marketing activities across APAC
- Manage the communication and promotion of Trek University from a regional level to support in-market teams are meeting KPIs.
- Manage the Great Rides program and expansion from a regional perspective. Assist with research, design execution and implementation
- Assist markets with new DOTS openings, and ensuring a regional standard is met to launch successfully.
- Take responsibility for driving consistency of DOTS in-store marketing areas, ensuring a regional standard is implemented.

**Requirements**:

- A Degree or relevant qualification in Marketing or related field is preferred
- Excellent time management and pro-active goal accountability
- Outstanding customer service skills both internally and externally
- Ability to work well and build sound relationships with multi-disciplinary teams
- Ability to work independently with mínimal supervision on projects
- Highly organised and a good communicator
- Must have strong written and verbal communication skills
- Familiarity with online content management tools
- Social/digital marketing experience
- Familiarity with google analytics, SEO/SEM and CRM systems.
- Domestic and international travel of up to 4 weeks per year.
- Professional experience with Asian markets and/or language skills is desirable.
- In response to the evolving COVID-19 situation, we continue to take extra steps and precautions to keep our employees and customers safe. We are now requiring that all employees show proof that they are fully vaccinated with the exception of a medical or religious exemption._
- If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us_