Marketing Manager

We are TF Pet Lab, a pioneering pet supply company committed to crafting innovative products that enhance the well-being of both pets and their owners. Our flagship product, Tofu Cat Litter Australia, proudly holds an Australian innovation patent for its groundbreaking use of activated enzymes in a plant-based cat litter.

Tofu Cat Litter Australia stands as The First Enzyme Activated Cat Litter In The World, setting new standards in feline care and sustainability. Made from all-natural ingredients, this litter is not only biodegradable but also offers instant clumping, flushable convenience, and an impressive absorption capacity of up to 4 times its dry weight in liquid. The absence of any artificial fragrances ensures the utmost care for our furry friends' sensitive noses.

Unlike conventional cat litters that merely mask odours with heavy chemical scents, our patented technology tackles odours at their core, employing a natural enzymatic process. Through a unique binding mechanism, odorous chemicals like ethanethiol and ammonia are effectively neutralised, providing unrivalled odour control. The result? A cat litter product that outperforms all others available today.

Notably, Tofu Cat Litter Australia meets the stringent standards set by the EU for animal feed, ensuring safety even if ingested accidentally in small amounts.

Enhancing the experience of our customers, our design patented Cat Blockx master carton acts as more than just packaging. It features a modular cat castle concept, allowing customers to build and expand a creative play space for their feline companions. Each complete carton purchase comes with a complimentary high-quality cat scratcher board, adding further value to the product.

Our product is tailored for cat lovers seeking the very best for their pets, as well as environmentally-conscious individuals eager to make a positive impact. At TF Pet Lab, we take pride in offering a premium product that prioritises the health of cats, humans, and the planet alike.

Tofu Cat Litter Australia is available in Woolworths, Pet Circle and Petstock.

To find out more about The First Enzyme Activated Cat Litter In The World, visit our website at

Join us in redefining the future of pet care with Tofu Cat Litter Australia and experience the transformation in your cat's life and happiness today.
- Title: Marketing Manager
- Full time
- Annual Salary: Minimum 70K
- Qualification/experience required:Education: A Bachelor's degree in Marketing, Business Administration, or a related field is typically required. Advanced degrees or certifications in marketing or business can be advantageous.
- Industry Knowledge: Experience within the pet supply industry or a related consumer goods sector is highly desirable. Knowledge of pet care trends, competitive landscape, and regulatory considerations can provide a competitive edge.
- Budget Management: Strong financial acumen is crucial for effectively managing marketing budgets and optimising resources to achieve maximum ROI.
- Communication and Interpersonal Skills: Excellent verbal and written communication skills are vital for conveying marketing strategies to cross-functional teams, senior management, and external partners. The ability to build and maintain strong relationships with stakeholders is key.
- Analytical and Data-Driven Approach: The Marketing Manager should be adept at analysing marketing performance metrics, customer data, and market trends to make informed decisions and continually improve marketing strategies.
- Adaptability and Creativity: The pet supply industry is dynamic and competitive, requiring the Marketing Manager to be adaptable and creative in tackling challenges and identifying new opportunities.
- Previous Experience: A minimum of 7-10 years of progressively responsible experience in marketing, with at least 3-5 years in a managerial or Managerial role, is typically expected.
- Core duties: As a Marketing Manager at TF Pet Lab, you will be at the helm of our marketing efforts, driving the company's growth and brand recognition to new heights. Your strategic vision and innovative approach will be instrumental in achieving our business goals. Here are some expanded responsibilities our Marketing Manager is typically expected to undertake:

- Market Research and Analysis: Conduct in-depth market research to identify emerging trends, customer preferences, and competitive landscape. Use data-driven insights to guide marketing strategies and product development decisions.
- Marketing Strategy Development: Collaborate with the executive team to formulate comprehensive marketing strategies that align with the company's overall objectives. Develop both short-term and long-term plans to maximise brand exposure and revenue generation.
- Budget Planning and Management: Work closely with the finance department to set marketing budgets and ensure efficient allocation of resources. Monitor and manage expenses to achieve optimal return on inve