Performance Media Specialist Big W

**What we're like**
At BIG W everyday’s a big day. For you, this could be the start of something big. There are over 18,000 of us, in the biggest cities and the tiniest towns. And each of us has an important role to play to help make a real difference for families by providing real value, real solutions and real care. If you have a passion for designing and delivering great customer experiences; a desire to join BIG W's journey to become a purpose led digital retailer enabled by a great store network; and if you’re looking for a place to grow your career, we could be just for you

**Role Purpose**

The Performance Media Specialist is a role that brings the BIG W brand and trade driving initiatives to life through paid activities across our digital channels, supporting insights and optimisations, and coordination of technical requirements, to help us achieve our purpose of making a real difference to families through demonstrating real value, real solutions and real care that build customer advocacy & commercial benefit.

**Key Responsibilities**
- Manage paid social and digital performance media channels including Meta (Facebook and Instagram), YouTube / Google, TikTok, Pinterest, Snapchat and programmatic and digital display, including but not limited to leading commerce updates i.e. Instagram shop collections, product feed management, co-maintenance of pixels and conversion APIs
- Manage Always On prospecting and remarketing activities, as well as short-term responsive trade activations across paid digital channels
- Optimisation of Programmatic ads and Dynamic Product Ads, identifying and supporting the implementation of technical requirements, product feed curation
- Support the evolution of BIG W’s social and digital channels and activities, working with agencies and publishers to ensure BIG W responds to industry and platform changes i.e. ad format evolution or standing up emerging platforms
- Coordinate reactive and planned trade driving initiatives, including but not limited to developing creative briefs, copy-writing, design approval, coordination of activities with channel owners
- Support the development of channel, content and campaign performance reporting using self serve platform tools and GA to provide accurate, data-driven insights and consistent competitive insights
- Manage performance media budget, reporting monthly into the Senior Business Finance Analysts

**About you**
- E2E paid social and digital media coordination.
- Hands on experience with platforms such as Facebook Business Manager, Sprinklr, Products-up, Smartly, Google Analytics, Tealium or other CDPs.
- Experience managing large brand campaigns within a media agency.
- Work E2E collaboratively with internal and external teams.
- Ability to influence and educate teams to ensure best practice social execution is always met.
- Buoyancy - ability to perform in a highly dynamic and rapidly changing environment.
- Attention to detail

**What's in it for you?**
- An attractive remuneration package including base + super + bonus
- Opportunity to collaborate with some of the brightest and best minds in Australia both across BIG W and Woolworths
- Tech options - Woolworths is the largest employer of Google Apps in Australia, are early adopters of Agile and have BYOD options too
- An exciting career - as our business grows, so do the opportunities for our people
- Flexibility and work-life balance policies that will help you thrive

**Joining the Group
As part of the wider Woolworths Group, we care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability, sexual orientation or life stage. We are proud to be recognised as a Gold Tier Employer in the Australian Workplace Equality Index for LGBTQ+ inclusion and as an Employer of Choice for Gender Equality by the Workplace Gender Equality Agency.

As our Group continues to evolve, innovate and support our communities, we encourage our team members to do the same with their own careers, by providing ongoing opportunities to grow and make a real difference.

Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. BIG W is not responsible for any fees related to unsolicited resumes.