Analyst Digital Sales

1 week ago

Melbourne City Centre, Australia NAB Full time

Analyst Digital Sales - 9 Month Fixed Term Contract
- Job number: 799727
- Primary position location: VIC- Melbourne CBD
- Category: Banking & Financial Services
- Category: Business Analysis
- Category: Data & Analytics

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- Work type: Fixed term Full time
- Work type: Permanent Full time
- Closing at: Jun 9 2025 - 23:55 AEST

**Favourite**

**Digital Sales Analyst - Personalisation - 9 Month Fixed Term**

As a Digital Sales Analyst you will analyse data to identify actionable insights to improve digital sales funnel performance and conversion through Personalisation. You’ll collaborate effectively with Digital Sales & other Enterprise team members to investigate, identify and implement improvements to NAB’s Digital Channels that drive sales outcomes and improve customer experiences.
- Deliver segmentation / conversion rate optimisation (CRO) analysis and insights to drive Digital Sales growth and funnel conversion
- You’ll join a high-performing business, backing talented individuals
- Work in a collaborative and inclusive team environment

Our people are customer obsessed. They prioritise the needs and satisfaction of the customer above all else. Our mindset fosters innovation and creates strong, lasting customer relationships as we strive to be the most customer centric company in Australia and New Zealand

In the role of **Analyst Digital Sales,** you will join Grant Honey **_and the Digital Sales team_** that’s doubling down on **_customer obsession/moving with speed/keeping it simple/owning it/winning together._**

**Each day, you’ll go above and beyond to**:

- Deliver segmentation / conversion rate optimisation (CRO) analysis and insights to drive Digital Sales growth and funnel conversion
- Develop & share insights and performance reporting of the Digital Sales Personalisation program with relevant teams and stakeholders to influence and improve sales performance
- Design and build analytics dashboards to track program and use-case performance
- Collaborate and contribute to ideas identification/generation, prioritisation, shaping & delivery of the Digital Sales Personalisation program
- Contribute to developing and enhancing team processes, knowledge artefacts, performance/initiative tracking and stakeholder presentations/communications

**We’re looking for the best and brightest to deliver the best for our customers. You’ll need**:

- Experience articulating business strategy to achieve intended outcomes
- Strong written and verbal communication skills
- Ability to autonomously drive outcomes and strong problem solving skills
- Proven experience working in an analytics/insights capacity (ideally in Digital space)
- Experience working with digital analytics tool with Adobe suite (Adobe Target, Adobe Analytics, Adobe Audience Manager) and customer experiences tool (Contentsquare / Hotjar etc) highly desirable

**A diverse and inclusive workplace works better for everyone.**

We know that our people make us who we are. That's why we have built a culture of equity and respect - where everyone feels valued and appreciated for being their authentic selves. In partnership with our multiple Employee Resource Groups (ERGs) we continue to foster an inclusive environment, where all NAB colleagues’ unique backgrounds and identities are understood, respected and celebrated. We are committed to providing an environment where you can work your way.

**Join NAB

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