Digital Campaign Analyst

2 weeks ago

Melbourne City Centre, Australia Ayan Infotech Full time

Ayan Infotech has an exciting 7-month contract opportunity for a Digital Campaign Analyst (Unica) in Melbourne, CBD. My client is supportive of a hybrid work model.

Our client has a large pipeline of Digital Marketing Campaign projects and needs 2 Campaign Analysts, with a focus across HCL Unica, to join a large, experienced, and supportive delivery team.

This contract will provide the opportunity to work in a large-scale enterprise IT environment with a highly experience and competent global IT delivery team. Our client invests millions of dollars in their IT environment, which will allow the contractor to work with the latest releases to what technology offers.

Roles & Responsibilities:

- Design and deliver a program of communications including Marketing, Service and Compliance campaigns using MarTech platforms such as HCL Unica
- Ensure efficient and effective customer contact through campaign execution, including channel specific rules, key customer segmentation and standard inclusion and exclusion requirements
- Build data flows for single communications or orchestration of customer journeys
- Work closely with the 1:1 Marketing and Execution Channel Teams to deliver end-to-end customer communications
- Be a key member of the Campaign Analytics team, supporting each other with peer reviews and knowledge sharing
- Develop strong ability to translate data insights into practical business recommendations and communicate with stakeholders
- Use SQL coding to Query databases
- Ensure a high standard is applied in the design and development of campaigns, focusing on first-time Quality Assurance pass rate
- Understand the legal, regulatory and policy requirements for usage of customer data, including customer opt-outs, consents & preferences, and privacy considerations

To grow and be successful in this role, you will ideally bring the following:

- Experience in campaign tools (HCL Unica or similar)
- Experience in executing Marketing and Compliance Campaigns
- Ability to effectively manage and communicate to all stakeholders (technical and non-technical)
- Some knowledge of tools and techniques for analysis, data manipulation and presentation (e.g. SQL, Excel)
- Some understanding of Data warehousing or databases (e.g. Teradata, Oracle)
- Analytical and inquisitive mindset to continuously uncover campaign optimisation opportunities
- Strong ability to translate data insights into practical business recommendations
- Problem-solving capabilities

A competitive rate is on offer relevant to experience. There is also strong potential for the contract to be extended.

Phone - 02 9411 8794

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