Content Marketing Manager

Content Marketing Manager

At Novatti, we're proud to have been supporting businesses with payment solutions in Australia and New Zealand for 9 years. Our customers include some of the world's largest payment providers and fintechs. They look to Novatti for tailor-made experiences, guidance, and innovative solutions to move money fast and seamlessly.

It's an incredibly exciting time in Novatti's brand journey and as a result, our marketing team is growing.

**About the role**

This is a newly created role where you will have the opportunity to take ownership of your work within a collaborative and close-knit and friendly organisation.

You'll need to be curious about people and stories so that you can find interesting insights to share. You will need to be confident using tools like SEM Rush and report regularly on content engagement and lead generation metrics so that we continually learn from our campaigns and grow. You'll need to be comfortable with creating video, audio and written content.

More importantly, you will:

- Lead Novatti's Content Marketing across our Blogs, Gated Content, Case Studies, Press Releases and more
- Create memorable engaging content - this role is for someone who loves writing and creating everything from long and short-form content, stories, articles, social media posts, videos and more
- Optimise web content to drive keyword improvement, and grow organic search traffic
- Develop an editorial calendar and content clusters that fit with the marketing team objectives and group messaging
- Provide regular updates to stakeholders, and determine metrics for ensuring the effectiveness of marketing content
- Engage with Novatti's clients and build out an awesome library of case studies (written, video, audio and social)
- Collaborate with the marketing team and other areas of the wider business to support you in driving traffic to your content
- Challenge us with new ideas and ways to reach our audiences.

**What would you bring to Novatti?**
Change is constant here so we're always looking for self-starters who can get roll up their sleeves and crack on To ensure your success in the role we do have a few key requirements so read on and see if any of these align with your skills and experience:

- You have the most creative mind in your group and bring hands-on experience in Content Marketing, ideally from a payments or financial service industry.
- Experience in all, or most, of the following: editorial planning, content strategy, web analytics, writing, journalism / PR, and SEO
- You are experienced in using a variety of platforms including (CMS) Word Press and Web Flow, Social Media (LinkedIn, Facebook, Twitter), and web analytics (SEMRush, Google Analytics)
- You enjoy conducting interviews and crafting original content.
- You excel at maintaining a consistent brand voice.
- You keep up with the latest news and trends, and can effectively integrate into relevant conversations.
- You are comfortable exploring new tools and tech that make your job more efficient.
- You have outstanding attention to detail and can spot a typo at a glance
- You're a true people person who loves connecting with customers and building relationships.

**What it means to work for us**
Does shaping your own future excite you? Are you inspired by blending your passions and career? At Novatti, we are inspired by curious-minded, diverse thinkers, and authentic individuals, and we recognize that no two journeys are the same. Some of the other perks of working with us:

- Opportunities to learn and accelerate career development.
- A collaborative, team environment with people who truly love what they do.
- Regular social activities, discounts and celebrations.
- Flexible work arrangements, including remote working.

Job ID 1218649785