Paid Media Lead

3 days ago

Macquarie Park, Australia Metcash Full time

We are looking for an exceptional, ambitious Paid Media Lead with a passion for delivering high performing campaigns and exceptional digital marketing outcomes.

The role is responsible for the day-to-day management of paid media campaigns which can include paid search, display and social advertising strategies across multiple business units.

What you’ll do

Responsible for developing and implementing paid media strategy and programs of work

Responsible for increasing performance in paid media channels based on strategic objectives

Ensure full delivery and performance standards of advertising campaigns are met

Keep up to date with the paid media landscape and share knowledge with wider internal teams Report

Analyse paid media campaign performance and produce robust post campaign analysis with actionable optimisation recommendations

Be data-driven, develop rigorous reporting, monitoring and testing strategies to improve engagement/performance

Provide recommendations to improve weekly and monthly performance reports and analytics improvement opportunities

Innovate, coach and build a culture that nurtures a high-performing and engaged team

Train, develop and encourage cross-training and upskilling a team of paid media specialists

Proactively share and improve paid media knowledge, processes, practices, and ways of working

What you’ll bring

Minimum 6-8 years' experience digital paid media channels

2 years of experience in a strategic role managing digital paid media channels

Able to synthesise data, explain it clearly and make data-driven recommendations and decisions

Exceptional stakeholder management and communication skills

A proven ability to meet deadlines in a fast-paced environment, manage multiple campaigns and projects, conflicting priorities and project scopes

Be self-motivated with ability to work autonomously and collaborate cross-functionally

Excellent planning, organisation, time management skills with a high level of attention to detail and a passion for continuous improvement

Technical Knowledge - Meta Business Manager / Meta Ads Manager; Google Ads; (GDN/SEM/SA360); Programmatic; (Social Media: Facebook, Instagram, TikTok, YouTube and/or similar platforms); Google Analytics; Google Tag Manager Experience

Retail and/or FMCG experience strongly desired

Experience leading and coaching a team is advantageous

What we can offer you

Career opportunities in growing digital marketing team
The opportunity to join a highly successful team of industry experts passionate about changing the independent retail landscape
We’re BIG on flexible working
An extra week of annual leave each year after 12 months of service

Backing our people

We love to celebrate success and make sure that our team members feel supported. Here are just a few of the accolades we’ve received:
WGEA Employer of Choice for Women 2021-2
FlexCareers accredited FlexReady employer
Mental Health First Aid Australia GOLD Mental Health First Aid skilled workplace

So, roll up your sleeves and bring your best self to work, and we’ll give you the support you need to develop a rewarding career and make your mark on the future of retail.

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