Retention Manager

An amazing opportunity to drive growth across the programme, both RG and cash
- Australia wide locations considered
- Wonderful, collaborative, passionate team

**RETENTION MANAGER**

Founded in 1951, the Nature Conservancy is a global conservation organization dedicated to conserving the lands and waters on which all life depends. Guided by science, we create innovative, on-the-ground solutions to our world's toughest challenges so that nature and people can thrive together. We are tackling climate change, conserving lands, water, and oceans at unprecedented scale, providing food and water sustainably and helping make cities more sustainable.

The Nature Conservancy first commenced operations in Australia in 2002. Since that time TNC Australia has grown significantly and now conducts projects in all mainland Australian states and territories. Our work focuses on three main biogeographical zones - the Outback (including work with many Indigenous Traditional Owner groups supporting their efforts to manage their country for its cultural and conservation values); our Oceans (including our extensive shellfish reef building program across the bays and estuaries of southern Australia), and the Southern Murray-Darling Basin (including innovative water funds and property management).

This is an incredibly exciting time to join the Philanthropy and Engagement team as they invest in their Fundraising programmes and activity across Australia. This newly created role will be responsible for creating, managing, and implementing plans that align with the strategic priorities of retaining and upgrading current and at-risk supporters across both single and regular giving. You will be joining a dynamic and creative organisation who are committed to investment in their national Individual Giving programme. This role offers true career development and an exciting opportunity for someone to be part of programme growth within an organisation committed to building the best possible donor experience. You will work alongside an Acquisition manager and will focus on the development of impactful and engaging multi-channel campaigns focussed on retention activity.

**SUMMARY**

This is a pivotal time to join this passionate and dynamic team, and this represents a truly exciting opportunity within a growing team who will focus on national growth across both single and regular givers. You will create, manage, and implement plans that align with the strategic priorities of retaining and upgrading current and at-risk supporters. As Retention Manager, you will develop innovative and inspiring fundraising campaigns across multiple channels including mail, phone and will focus on leading and implementing a all digital activity. This position is responsible for retention, upgrading and reactivation work and offers the opportunity to join an organisation that are invested in the development of their Individual Giving programme. Driven by creativity and innovation, with global learning opportunities available, this is the chance to join a growing engagement team who are ready to take their communication with their supporters to the next step.

**RESPONSIBILITIES AND SCOPE**
- Design, direct and manage multi-channel retention fundraising campaigns
- Develop strategies to retain and upgrade current and at-risk supporters across both regular giving and one off donors
- Manage fundraising campaigns oriented to renewing and retaining donors, preventing donors to attrite, securing additional gifts, and upgrading giving levels across all channels with a focus on digital
- Support the pipeline development for bequest and middle donors with the goal of creating and managing the middle donor program
- Develop innovative and creative multi-channel content that inspires donors
- Accountable for meeting strategic goals, objectives and budgets associated with retention fundraising strategies
- Undertake continuous analysis of competitive environment, fundraising and donor trends
- Create the best possible experience for single and regular donors to maximise donor retention
- Monitor key program indicators at campaign, supplier, and overall program level to ensure delivery to budget and targets

**MINIMUM QUALIFICATIONS**
- Multi-channel retention experience including a background in direct marketing and experience in driving new digital engagement tactics
- Ability to create a clear donor journey and construct targeted messaging
- Experience in implementing new retention tools
- Creative and innovative with strong attention to detail
- Strong communication skills with ability to articulate project goals, objectives, and ideas in a compelling manner
- High level stakeholder management experience
- Data led with experience in fundraising systems and strategies, including CRMs, analytics, and reporting

**ADDITIONAL JOB INFORMATION**

The Nature Conservancy is an Equal Opportunity Employer. Our commitment to diversity includes the recognition that our conserv