Social Media and Marketing Coordinator

**Social Media and Marketing Coordinator**

Police Citizens Youth Clubs NSW Ltd

**ABOUT THE JOB**
- Drive digital engagement and storytelling to promote PCYC NSW’s mission across NSW.
- Create innovative, multi-channel content to connect with communities and amplify youth voices.
- Support exciting state-wide campaigns and help build a movement that changes young lives.
- Manage social media accounts (LinkedIn, Meta, TikTok) and create content that inspires and informs.

Are you a content creator and social media storyteller who wants their work to make a real impact? PCYC NSW is looking for a **Social Media and Marketing Coordinator** to join our high-impact team and help us tell our story in fresh, inspiring, and meaningful ways. If you're skilled at creating engaging digital content and managing platforms like LinkedIn, Meta, and TikTok — this is your chance to combine your talents with purpose-driven work and contribute to real social change.

Use your creative skills to help empower young people, prevent youth crime, and support communities across NSW - from Broken Hill to Blacktown and beyond.

**ABOUT THE ROLE**

Reporting to the Head of Marketing and Brand the Social Media and Marketing Coordinator will play a key role in driving engagement across our digital platforms, supporting the implementation of the social media strategy and contributing to broader marketing and fundraising campaigns. You’ll be hands-on with content creation, community management, and campaign support that aligns with PCYC NSW’s mission to empower youth, get kids active in life, and reduce youth crime. You will:

- Create compelling and engaging content across various formats (video, photo, audio, written) for social media and marketing campaigns.
- Manage PCYC NSW’s social media channels (LinkedIn, Meta, TikTok), including scheduling, publishing, and community engagement via platforms and Sprout Social.
- Collaborate with internal teams to capture stories, testimonials, and user-generated content to bring our impact to life.
- Develop monthly reports tracking social media performance, providing insights to inform strategy.
- Work closely with ambassadors, influencers, and partners to amplify our voice and message.
- support the delivery of integrated marketing campaigns, including brand, fundraising, and local marketing initiatives.
- Maintain digital asset management and ensure content aligns with brand guidelines.
- Assist with event promotion, collateral development, and support requests from clubs and operations.

**ABOUT US**

Established in 1937, PCYC NSW is a life changing charity collaborating in partnership with communities and NSW Police to empower youth, get kids active in life and reduce and prevent youth crime. We have sixty-six clubs and eighteen OOSH services across NSW, with a vision for significant growth.

Our aim is to engage with and positively influence over 70,000 youth members through mainstream sport, recreation, education, leadership, and cultural programs. We also work with at-risk youth to break the cycle of disadvantage through crime prevention, vocational education, youth capacity building and social responsibility programs to enhance the life direction and outcomes of over 7,500 youth per year.

**ABOUT YOU**

You’re a creative, organised, and proactive digital storyteller with strong attention to detail and a passion for community impact. Whether you're behind the lens, writing a campaign post, or coordinating a story from the field, you thrive on bringing ideas to life and connecting audiences with purpose.

**YOU WILL HAVE**:

- A strong alignment with PCYC NSW’s values: Respect, Community, Integrity, Commitment, and Resilience.
- Tertiary qualifications in marketing, communications, journalism, or a related field.
- Minimum of 2 years' experience in social media content creation and platform management.
- Hands-on skills in video/photo/audio production and editing for digital channels.
- Excellent organisational and time management skills with high attention to detail.
- Strong written and verbal communication skills.
- Willingness to travel within NSW and a current C-class driver’s license.

**UNIQUE INCENTIVES TO WORK WITH US**
- Enjoy generous not-for-profit salary packaging benefits of up to $**15,899 per annum tax-free**.
- Use an additional **$2,650 for entertainment expenses** with a Meals and Entertainment Card.
- Access our **employee rewards program**, including discounts on food, retail, and travel.
- Enjoy **generous leave entitlements**, including additional paid leave.
- Access **Fitness Passport Membership** and **free PCYC gym membership** at participating clubs.
- Workplace flexibility and a supportive team environment.
- Onsite parking

Do not miss this opportunity to work for an organisation with a proud and extensive **86-year legacy**, where you empower young people and change lives.

PCYC is a Child Safe Organisation and an Equal Employment Opportunity (EEO) Employer t