Digital Marketing Specialist

**About LEAP**

LEAP is the leading provider of Legal Practice Productivity Solutions in the world and is part of ATI - one of the largest international LegalTech companies. For more than 30 years, our curiosity and commitment to continual improvement has kept us reimagining productivity tools for lawyers and their staff to support our guiding purpose, to ‘Help lawyers who help people’. The market-leading software we develop, and support is used by more than 67,000 lawyers and their staff in small and medium-sized law firms.

Working alongside our international team of passionate high achievers, you’ll join a fast-growing technology business where things seldom stay the same for long. With more than 800 smart, caring and ambitious ‘LEAPsters’ working together across Australia, Canada, the United States, the United Kingdom, the Republic of Ireland, Poland and New Zealand, you’ll find yourself in good company here.

**Why join LEAP?**
- **Your work matters.** Helping lawyers help people sits at the heart of everything we do. We solve real world problems that improve and support local, everyday law firms. So they can do their best work for the people in the communities they serve.
- **Make an impact.**You won’t be another ‘cog in the wheel’ here. We give full trust and autonomy for you to be heard, to work on big & complex projects - and to make a real difference.
- **Work with a group of authentic, passionate people**who love what they do.
- **Well-funded and global.**LEAP is the leading provider of Legal Practice Productivity Solutions across Australia, Canada, the United States, the United Kingdom, the Republic of Ireland and New Zealand. We're part of ATI - one of the largest international LegalTech companies.
- **Flexible and hybrid working.**We'd like to find this person in Sydney, but we want you to work in a way that suits you and we're open to flexible arrangements that support you.
- **Grow your career with us.** Our founder Christian Beck has been building legal tech businesses for over 30 years. There are opportunities galore to expand your career based on where your interests lie. We're not afraid to pivot based on market conditions - you will always have the opportunity to stay ahead of the curve and do your best work here.
- **Have fun with us**. Celebrations. Socials. Sports teams. Access to sailing and yacht events.
- **We value your well-being** - enjoy an additional paid wellbeing day every year, free gym membership, corporate dental plan and monthly massages in the office. We'll throw in a catered lunch and breakfast every week too. Oh and an on-site barista.

**Meet the Marketing Team**

Our Marketing team are passionate product advocates who help our growing network of users understand what’s possible with LEAP on their side. We're disrupting the way value is delivered in the legal community, and this needs a significant shift in how we drive LEAP's brand awareness, recognition and AI product adoption. You'll collaborate with global teams and report to the ANZ Head of Marketing to drive the visibility and growth of our industry-leading legal productivity software.

**What you'll do**

You'll lead end-to-end digital marketing and content strategies across multiple channels, with a strong focus on positioning LEAP AI as a market leader. Combining creative storytelling with data-driven execution, you’ll generate leads, engage legal professionals, and elevate our brand presence in a competitive and rapidly evolving industry.

**To make this happen, you will**:

- Plan and deliver national, multi-channel digital campaigns that spotlight LEAP’s AI capabilities across EDMs, newsletters, social media, paid ads, and web content, driving lead generation, client engagement, and brand visibility in the legal tech space.
- Lead end-to-end, full-funnel campaigns, from crafting messaging and designing assets, to selecting channels and optimising performance to drive awareness, engagement, and conversions.
- Collaborate cross-functionally with product, sales, and global teams to ensure messaging aligns with product features, client needs, and market trends, amplifying reach and campaign impact.
- Utilise marketing automation platforms and tools, including Salesforce Marketing Cloud, Pardot, Hootsuite, and Canva, to deliver targeted, scalable, and high-performing campaigns.

**What you'll bring**
- A proven track record in executing digital campaigns and creating content, ideally within B2B or SaaS environments.
- A creative, solutions-oriented mindset with the ability to think outside the box, backed by strong analytical skills to support ideas with data.
- Outstanding written and verbal communication skills, with a talent for translating complex legal or technical concepts into clear, engaging content.
- A natural curiosity about emerging technologies, particularly AI, and a genuine interest in learning how it’s shaping the legal industry and enhancing client experiences.
- A customer-first approach, al