Martech Analyst

1 week ago

Melbourne, Australia ANZ Banking Group Full time

About the role

**Location**: Melbourne, VIC, Australia
Blended Working Model

Help shape the future of how we use data to deliver powerful insights

Get stuck into our huge data sets to create solutions for our customers

Collaborate with talented teams of data scientists, engineers and analysts

Within the Personalisation Tribe, our Martech analysts will provide support to the wider Martech user community across ANZ by providing training and best practice guidance on all our Martech toolkit; ensuring governance frameworks are designed and followed by all Martech analysts; and providing day to day support where required to all of ANZ’s business tribes.

What will your day look like
Design efficient and effective customer contact and campaign execution frameworks, including the management and orchestration/arbitration of contact framework and frequency rules, channel specific requirements and rules, key inclusion and exclusion requirements & needs, and efficient customer journey orchestration
Design and implement training on key Martech tools for the ANZ campaign community
Lead Best Practice of Campaign Builds through Unica and/or Adobe Campaign
Champion the campaign Governance frameworks and ensure these continuously evolve to meet regulatory and best practice requirements
Enhance Campaign Management capability (new data source, channels or functionality)
Document and Communicate Change to the Campaign Development community
Develop strong ability to translate data insights into practical business recommendations and communicate with stakeholders
Understand the legal, regulatory and policy requirements for usage of customer data, including customer opt-outs, consents & preferences, and privacy considerations
What will you bring?
Strong Experience in Campaign build (Unica, Adobe Campaign or similar)
Excellent understanding of Data warehousing (eg Oracle, Teradata) and technical understanding of Unica capability.
Excellent inter-personal skills and ability to effectively communicate to all stakeholders (technical and non-technical)
Hands-on knowledge and experience with tools and techniques for analysis, data manipulation and presentation.
Analytical and inquisitive mindset to continuously improve the level of insight surfaced
Strong Problem solving capabilities
Ability to lead a team or project
So, why join us?

We’re reinventing the way we do banking, and our community of collaborative, innovative thinkers who create human-centred solutions are helping us get there. We’re responding faster to changing customer requirements, focusing on the things that matter.

We’ll also offer you the opportunity to develop your career, working in a diverse and inclusive workplace where the different backgrounds, perspectives and life experiences of our people are celebrated and create a great place to grow, thrive and belong.

A happy workplace is a thriving one, and some of the perks you’ll get from being at ANZ are:
Lifestyle leave - top up your annual leave with up to four weeks of additional purchased leave or take a longer period of unpaid time off

Great discounts on our financial products, and an annual Superannuation top up payment of $500 for all female employees to address the Superannuation gender gap

Competitive parental leave policies for both mums and dads, with a lump sum childcare contribution when you return to work

Interested in joining us?

Job Posting End Date

5 February, 11.59pm, (Melbourne Australia)

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