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Head of in Store Marketing

3 weeks ago

Bella Vista, Australia Brand & Marketing Full time

**About Woolworths Group**

Woolworths Group is a food and everyday needs retailer united by the shared purpose of creating better experiences together for a better tomorrow. With more than 1,400 stores across its Woolworths Supermarkets, Countdown Supermarkets (New Zealand) and BIG W brands, and fast-growing eCommerce businesses, Woolworths Group is Australia and New Zealand’s largest retailer. A top 10 company on the Australian Securities Exchange (ASX), Woolworths Group employs more than 180,000 team members and serves more than 20 million customers a week.

**Role Purpose**

The ways to connect with customers is rapidly evolving. We are looking to innovate in how we are connecting with customers and effectively leveraging technology, data and insights to step change and enhance the in store experience across all customer touchpoints.

In the newly created role of Head of In Store Marketing (Digital Strategy) your mission will be to lead the Next Gen In Store Marketing team and build the strategy that articulates the role of the digital in store channels and connects them through the customer journey in the context of the broader in store canvas and customer experience.

This role will be the Brand & Marketing lead for the In Store Digitisation program and will require strong collaboration with our partners and stakeholders to deliver.

**What You'll Do**
- Build a strategy that articulates the role of in store digital channels and connects them through the customer journey.
- Customer journey mapping and determining the right experience for each of the technologies (UX)
- Mapping of the digital in store canvas and customer journey
- Interrogate and map long-term / at-scale content architecture and content requirements to deploy at scale (screens, CMS, content delivery) - partnership with 360, Cartology, ConnectedX
- B&M strategic leadership - into 360 / project requirements (including internal forums, Steering Committees)
- B&M strategic leadership - extrapolating F24 B&M strategy into program (brand objectives, campaign objectives and identifying new opportunities to drive innovation and evolve digital strategy
- B&M CX lead - partnering with In Store Marketing chapters to identify complementary digital canvas approach to redefine the in store canvas
- B&M project lead - create testing frameworks using insights to inform and measure effectiveness and make recommendations ongoing
- B&M Team lead - develop roadmap for delivery, establish operating rhythms to support and lead the Next Gen In Store Marketing team Strong collaboration across key partners to support the delivery of the overall In Store Digitisation program roadmap and KPIs (W360, Cartology, Woolies X) to continually and seamlessly drive the best possible omnichannel customer experience across all touch points**What You'll Bring**
- Passion and experience working in a retail/FMCG based environment in a communications role
- 10+ years Experience in Digital communications and traditional marketing channels including in store channel
- 10+ years experience in developing omnichannel communications frameworks and strategy within high performing marketing, advertising or media teams - including in store channel
- Demonstrated experience in project and campaign management, from objectives and briefing to strategic evaluation, stakeholder management, production and measurement
- Experienced in leveraging insights and championing the voice of the customer
- Experience partnering with senior stakeholders, positively influencing and showing agility and adaptability
- A collaborative, innovative mindset and leading teams to do the same
- Customer and insight led approach
- Ability to take complex tasks and simplify into repeatable frameworks
- Proactive approach to work and flexibility to pivot as required
- A curious, problem-solving mindset A strong passion for content, preferably within the food sector across all digital and traditional marketing channels

**What You'll Experience**
- A global business with endless career possibilities around every corner and across every discipline - with valuable exposure to a vast and exciting business network.
- Opportunity to Salary Sacrifice, enabling team members to purchase selected eligible items or services from pre-tax salary. Can be used for novated leases, superannuation contributions, Qantas Club membership, computing devices etc
- Provisions to allow cashing out of leave and purchasing additional leave Access to Sonder. Sonder provides free confidential 24/7 personalised financial, medical safety, psychological or physical support for team members and their families.#LI-Hybrid

**Grow with the Group
As an inclusive, team-first company, our people are at the core of everything we do.

We care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability, sexual orientati