Paid Search Specialist

5 days ago

Sydney, Australia Stopgap Limited Full time

**Paid Search Specialist**:

- Location:
- Sydney- Job Type:
- Freelance- Salary:
- AU$90000 - AU$95000 per annum- Contact:
- Hilary Williams- Call:
- Hilary- Reference:
- 20013547_1674434039THE COMPANY:
Our client is a respected leader in the higher education sector & they are looking for a Paid Search Specialist to join them for a 12 month contract.

THE ROLE:
Reporting to the Senior Digital Marketing Manager the main responsibilities include the following:

- Initiate the development of domestic & international digital lead generation strategies
- Implement the SMM & SEM campaigns, regularly optimising for improvements across the following channels: Google Ads, Social Advertising (Facebook, Instagram & TikTok), Spotify, & Display, YouTube & Programmatic
- Track & report on a regular basis to support conversion rates
Analyse performance of all digital campaigns & provide insights
- Work closely with the design & campaign teams to deliver best practice
- Leverage data in the company's CMS, marketing automation & CRM platforms to drive strategies

YOU:

- Experience in running SEM & SMM campaigns & a strong understanding of Google & Facebook Ads Manager is essential
- A strong understanding of digital lead generation, tracking & reporting
- Excellent written & verbal communication

If you're a strong Digital Marketer with SEM & SMM campaigns experience looking for a new challenge then we look forward to hearing from you.

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