Head of Marketing and Product Marketing, Apac

**Responsibilities**:
A unique opportunity for a **Head of Marketing and Product Marketing - APAC** to join the world’s premier SaaS Regtech platform in **Sydney**. The business has built an advanced cloud-native technology platform utilised and loved world’s top banks with many more global customers.

This dual role is designed to help the business expand its product portfolio in Asia, whilst building brand strength, entering new markets and generating demand for the region.

As a leader, you should be data-driven, a strong influencer and have an innate understanding of what it takes to bring a successful product to market within a global business. Ultimately you will set marketing strategy and execute on it, delivering high quality leads that can convert to pipeline for tangible growth in APAC.

**Responsibilities**

Product Marketing
- Deliver high-quality messaging and positioning that communicates the value of new and existing capabilities
- Develop segment-based market and buyer research that fuels go-to-market planning, campaign strategies and awareness, providing compelling insights for sales teams and externally-facing assets
- Collaborate with marketing peers and other stakeholders to curate and produce relevant content for target buyers and industries that fuel the regional demand generation engines
- Monitor and report on the performance of products in the region and communicate the results of related sales and marketing efforts
- Align with regional sales and marketing teams to develop and deliver sales enablement plans that underpin campaign execution including lead generation and follow up
- Support organisational scaling and knowledge transfer

Marketing
- Develop a GTM calendar of demand generation events, webinars and campaigns in collaboration with the local sales teams that is aligned to overall strategy
- Provide leadership, hands-on management and guidance to the APAC Marketing Manager, helping them to execute all marketing initiatives to a high degree of excellence
- Ensure the delivery of localised campaigns and event experiences for each country in the region that builds brand awareness and creates demand
- Generate demand in the form of new leads, Marketing Qualified Leads and Auto-qualified Leads that are in line with the target account strategy and can convert easily into opportunities
- Cultivate strong relationships with the local sales teams and the central and regional marketing teams, becoming a strong representative for both teams.

**Qualifications**
- A Bachelor's degree from a top tier university
- Minimum 10 years’ relevant experience in a product marketing and/or marketing role in the financial technology industry
- A successful track record of building compelling messaging and positioning for new product offerings
- Excellent research, analytical and creative problem-solving abilities
- Experience working cross-functionally and getting the buy-in you need to drive projects forward
- Strong presentation and communication skills - must be an effective and enthusiastic communicator
- Good working knowledge of the software development lifecycle
- Experience with pricing and packaging within a SaaS environment a plus
- Previous experience delivering, accelerating, and expanding sales pipeline through marketing.
- Fluency in English (mandatory) and a second language (desirable).

**Benefits**
- Strong salary and bonus scheme
- Meritocratic working environment and strong career progression opportunities
- Opportunity to work with clients and colleagues on a global scale
- Collaborative working environment
- Extensive training/induction programmes, classroom and online
- Opportunity to work on cutting-edge fintech products, using the latest tools and technologies
- Flexible working hours, work from home policy
- Bike to work scheme
- Private healthcare
- Generous pension
- Sports and social committee, weekly fitness and sports classes and much more
- A direct impact on the business’ strategy and products

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**Eligibility**

**No sponsorship is on offer.**

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**About us**

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Benefits