Head of Marketing, APAC Hospitality

Direct message the job poster from The Access Group

We\'re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.

Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what\'s important to them.

What does Access offer you?

We offer a flexible, hybrid working environment where you can balance work and life while maintaining a strong office team-based culture. We deliver on what we say, taking the development of our people seriously. We\'ll work with you to progress your success plan and provide opportunities to accelerate your career.

On top of a competitive salary, our wellbeing days taking you to 25 days leave a year and a health contribution, you\'ll also be able to choose from a range of benefits to suit you. We\'re an organisation that likes to give back, so you\'ll also have three charity days allocated to support a cause that matters to you.

About Access Hospitality

We are the industry\'s first AI powered vertical SaaS platform for hospitality, uniquely serving both the F&B and Accommodation end markets to do more.

Our products are used by more than 21,000 customers in over 120,000 sites, with a substantial presence in the UK and Europe, and growing strongly in the USA and APAC.

About you

In this key role, you will lead the marketing and growth strategy for Access Hospitality\'s APAC operations, with a strong focus on driving revenue growth across our accommodation technology portfolio. With a number of global products, we are looking to bring the strength of those solutions to regional customers, adapting to locally driven needs. Based in Sydney, this role will oversee market expansion across the existing APAC 26,000+ venue customer base whilst establishing strategic growth initiatives.

Key Responsibilities

• Strategic Leadership
• Develop and execute comprehensive marketing and growth strategies for APAC hospitality markets. We are a leading provider of solutions in the UK and US mid-market, and we have the opportunity to bring those solutions to APAC, allowing our customers to focus on delivering great experiences for their consumers and employees.
• Drive customer acquisition, retention, and expansion across accommodation solutions
• Lead go-to-market strategies for new product launches and market entries. This will be primarily driven by adapting and launching our global products in diverse APAC markets, based on clear understanding of target customer needs and expectations.
• Collaborate with global teams while adapting strategies for APAC market nuances. We are a global team of more than 1,500 team members across 25+ products, in growth phase in APAC.
  • Revenue Growth & Performance
  • Own marketing-driven revenue targets and pipeline generation
  • Optimize customer acquisition costs and lifetime value across all product lines
  • Develop pricing strategies and packaging approaches such as suites and bundles for different market segments relevant for building local market opportunities.
  • Implement growth experimentation frameworks and data-driven decision making
    • Market Development
    • Build strategic partnerships with key hospitality technology providers and distributors
    • Establish thought leadership presence to build overall profile for our solutions via mechanisms such as industry events, partnerships and content marketing
    • Develop channel partner programs and co-marketing initiatives
      • Team & Operations
      • Build and lead a high-performing marketing team across digital, content, events, and partnerships. These teams are based throughout Asia Pacific.
      • Manage marketing budget allocation and ROI optimization
      • Establish marketing operations frameworks including CRM, marketing automation and analytics. It is expected this role will lead and execute with AI solutions, driving enhanced outcomes.

Essential Experience & Expertise

Background (8-12 years)

• Industry Senior marketing/growth leadership in hospitality technology, travel tech, or accommodation providers.
• Deep understanding of property management systems, channel management, revenue management, or reservation systems
• Experience with hotel/accommodation operators and their technology decision-making processes
• Knowledge of distribution channels, OTAs, and hospitality ecosystem dynamic
• Proven track record scaling B2B SaaS businesses
• Experience with a multinational company and diverse product set, including multi-product portfolios and cross-selling strategies
• Strong analytical skills with experience in growth metrics, cohort analysis, and revenue attribution
• Understanding of API integrations, connectivity platforms, and hospitality tech stacks

Market Knowledge

• APAC hospitality market experience, particularly Australia, New Zealand, Southeast Asia & India
• Understanding of regional hospitality regulations, market dynamics, and competitive landscape
• Experience working with independent hotels, hotel groups, and property management companies
• Cultural sensitivity and ability to adapt strategies across diverse APAC markets

Education & Qualifications

• Bachelor\'s degree in marketing, Business, Technology, or Hospitality Management
• Professional certifications in digital marketing, growth, or hospitality technology are advantageous

What are we all about?

The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Evo.

At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you\'re excited about this role, (even if your previous experience doesn\'t align perfectly), you might just be the perfect fit for us We wholeheartedly believe in equality for all and the transformative power of diversity. Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let\'s make a difference together.

Love Work. Love Life. Be You.