Events and Partnerships Manager

Pattern is a leading ecommerce accelerator offering services such as marketplace acceleration, D2C ecommerce consulting, and a full-service digital agency including SEM, SEO, Social, CRM, and Affiliate marketing. We help ambitious brands fast-track their digital success across Australia and global markets.

We’re looking for a driven and highly organised Events & Partnerships Manager to lead the strategy, planning, and execution of Pattern’s B2B events and partnership programs in Australia. You’ll own everything from executive dinners and roundtables to large-scale sponsorships, while managing key strategic partners to build influence and drive demand.

This is a hands-on role that blends logistics, commercial thinking, and relationship-building - ideal for someone who thrives in a fast-paced, growth-focused environment. This full-time, hybrid role can be based in our Melbourne or Sydney office.

**Key Responsbilities**:
- Plan and execute Pattern-led events including Executive Acceleration Forums (EAFs), roundtables, client dinners, and marketing workshops.
- Manage logistics end-to-end: venues, catering, run sheets, speakers, guest comms, and post-event follow-ups.
- Lead our presence at sponsored industry events - from stand design and speaker prep to promotion and follow-up.
- Collaborate with content, CRM, and paid media teams to drive registrations and maximise event impact.
- Track and report on event ROI, including lead generation, pipeline influence, and partner engagement.
- Manage and grow strategic marketing partnerships with platforms and technology providers.
- Identify and lead co-marketing campaigns and joint event activations.
- Run regular partner planning sessions and performance reviews.
- Collaborate with Sales on account mapping, co-sell initiatives, and referral motions.
- Cultivate relationships with customers and partners who can act as brand advocates or event speakers.
- Build a VIP ecosystem of senior marketers, ecommerce leaders, and future-facing collaborators.
- Create unique, high-touch experiences that deepen loyalty and differentiate Pattern in the market.
- Maintain a forward-looking 6-12 month calendar of events, sponsorships, and partnerships.
- Manage budgets, timelines, and relationships with suppliers and venues.
- Ensure tight CRM integration for all events and partnerships (e.g. tagging, tracking, lead flow).
- Support award submissions when aligned with major events, campaigns, or partner programs.

**How will my success be measured?**:
- Successful planning and execution of high-quality events on time and within budget
- Growth in strategic partnerships and delivery of joint marketing initiatives
- Lead generation and measurable influence on sales pipeline from events and activations
- Increased brand visibility through sponsorships, speaking engagements, and co-branded content
- Strong attendance, engagement, and satisfaction across owned and partnered events
- Effective management of budgets, timelines, and supplier relationships
- Accurate reporting and CRM integration to track ROI, leads, and impact

**What will I need to thrive in this role?**:
- 3+ years’ experience in B2B event marketing, partnerships, or field marketing.
- Proven ability to run professional events end-to-end, both in-person and virtual.
- Strong stakeholder and partner management skills - from tech platforms to C-level clients.
- Excellent project management and organisational capabilities.
- A commercial mindset: you know how to link brand and partnership activity to business results.
- Strong written and verbal communication skills.
- Familiarity with CRM and marketing tools (e.g. HubSpot, Marketo, Salesforce).
- Australian work rights (e.g. citizen or permanent resident).

**What do we value at Pattern?**:
- Partner Obsessed - Our partners come first. We earn their trust through the quality of our work, our honesty, and our responsiveness. We only win when they do.
- Data Fanatics - Our edge is always in the data. We’re constantly searching for insights that translate into real results for our clients.
- Game Changers - We embrace disruption. We actively look for smart, bold opportunities that help our clients move faster and win bigger.
- Team of Doers - We have a bias for action. We take ownership, stay accountable, and follow through on our commitments - every time.

**What is the team like?**:
- You’ll report to the Sydney-based Head of Marketing and collaborate closely with the broader marketing, sales, and ecommerce teams locally and globally. We’re a data-driven, results-oriented group that values creativity, curiosity, and accountability.

**What is the hiring process?**:
- A phone interview with a Pattern team member.
- A Zoom interview with the Head of Marketing.
- A short task and presentation.
- 2 x peer interviews
- Final interview with the Managing Director.
- Reference checks.
- Executive Review.

**Why should I work at Pattern?**:
- 5 weeks annual leave
- Summer Fridays