Personalisation Content Coordinator

**About Us**

Endeavour Group was created in 2020 through the restructure and merger of the Woolworths Group drinks and hospitality businesses. With a strong track record of growth, combined these businesses form the leading customer franchise in drinks and hospitality in Australia.

United behind a common purpose of ‘Creating a more sociable future together’, we are a 28,000+ strong team with more than 1600 stores and 330 hotels nationally, including leading brands such as Dan Murphy’s, BWS and ALH Hotels.

Endeavour Group has separated from Woolworths during the calendar year 2021 and is well-positioned as an ASX Top 50 Company. Join the team at an exciting time in their evolution

**About the Opportunity**
The Personalisation Content coordinators are roles in the team building, scaling and running our personalisation decision engine. One of the key components of the engine is an action catalogue which is used to personalise the right contact for each customer in the Dan Murphys base. The roles are responsible for action building and management of day to day executional tasks relating to the action catalogue.
The role is embedded in the personalisation engine squad from a day to day work perspective and has a hands-on role in the squad creating actions for customers based on data and insights to create the best possible set of actions for our customers.

The role will also be part of the 121 marketing chapter, reporting to the Marketing Manager - Lifecycle Marketing. As a member of the chapter the roles will share best practice within the chapter and contribute towards building a strong chapter culture.

Your role includes:

- Creation of foundational actions - including QA of actions.
- Working within the squad on creation of recipes and sophisticated actions - including QA of actions.
- Implement learnings from data & insights dashboards to establish stream of new actions.
- Goal setting for number & types of actions to be completed.
- Proactively reviews roadmap; develops prioritised monthly/sprint view of actions.
- Understanding of analysis of performance and effectiveness of actions to drive new actions.
- Documentation for creation of actions and documentation of processes followed.
- Briefing & planning of image assets to the creative team.
- Liasing with the copywriters to brief copy changes required for the actions produced.
- Key contact for marketing & merch team to liaise and create new actions.
- Support key business priorities via creation of BAU actions in the action catalogue - including QA of actions.

**About You**
To be successful in this role, you will be a strong influencer with impeccable time management skills. Ideally you will demonstrate considerable experience in the following key areas:

- Collaborative and empathetic, with a strong ability to work within the squad to identify needs and balance their individual delivery to meet those needs.
- Deliver to high standards, drive innovation and create value autonomously, while living our culture and values.
- Experience working with innovative retail marketing teams, ideally within an agile organisation or with agile technology teams.
- Ability to work with analytics teams to translate insights in to improved marketing actions and customer outcomes.

**The Perks**
- **Great team discounts across the Endeavour Group business**
- **We embrace flexible working arrangements**
- **Training and development - we pride ourselves in helping you realise your potential and give you the opportunity to be innovative**
- **An exciting career - as our business grows, so do the opportunities for our people**

**Grow with Endeavour Group**

Endeavour Group comprises a diverse range of drinks and hospitality businesses including BWS, Dan Murphy’s, ALH Hotels and Pinnacle Drinks. We are focused on growing and transforming our businesses to meet the changing needs of customers and we’re driven by a culture that puts our customers and team first.

As an inclusive, team-first company, our people are at the core of everything we do. We care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability or sexual orientation. At Endeavour Group we value flexibility, and encourage our team members to work in ways that meet their work/life commitments and support their wellbeing.

We work hard to create a safe and inclusive environment for all, and most importantly, we're all about creating a more sociable future - for our customers and for each other.

We’d love to hear from You

EDG #EGL

Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.