Head of Growth Marketing

New A Senior Leadership role, working across all growth channels
- Ready to help people think and act differently?
- Work that supports the future retirement outcomes for our members

CareSuper is an innovative and award-winning profit-to-member fund that puts members first in everything we do. We aim to be widely recognised as a leading fund that delivers superior outcomes for its professionally minded members.
If you've ever found yourself asking ‘can we do this better?' then you're exactly the kind of person we're looking for.
**The opportunity**
Working within our Growth division you’ll optimise and deliver brand and product strategy. You’ll have a strategic approach across a broad range of marketing disciplines. This ability will enable you to build a roadmap aligned to our objectives for new member acquisition. This is a genuine opportunity to make an impact in a newly created role for the fund. It’s an exciting time to join CareSuper.
You’ll be an experienced marketer with excellent analytical skills, focused on brand health reputation and sentiment. Based on your track record across brand, product and digital you will establish a range of initiatives that build member engagement and advocacy. In collaboration with channel leads your direction will guide development and design for communication and marketing assets.
As you lead the growth and development of the CareSuper brand you’ll engage with key stakeholders and build relationships at senior management levels. Your knowledge will support a wide range of business units who seek marketing insights to aid their own decision making.
In this dynamic role, you’ll be responsible for:

- Develop and implement a strategic marketing plan consistent with our strategy
- Develop a visual and verbal brand identity and segmentation strategy implementing key initiatives
- Develop influential stories grounded in consumer & industry insights
- Lead direct to member acquisition through digital and other channels
- Develop and design communications, assets and strategies to drive growth across distribution channels
- Use performance, research, data intelligence and analytics to provide recommendations and change programs to improve growth outcomes
- Lead a team of marketing professionals and channel leads

**What you’ll bring**
Strategic thinking and the ability to translate that into action. A strong relationship builder, presenter, able to create vision and clarity to what we do and why we do it.
Additionally, the successful applicant will be a self-starter and have the following skills:

- At least 7 years’ demonstrated experience in a similar role (superannuation / financial services experienced preferred)
- Strong experience in brand management, direct marketing and product development delivery and execution
- Experience with agencies and building beneficial external partnerships
- Excellent written and oral communication skills including presenting and report writing
- A growth mindset with a resilient outlook
- A capable leader, able to set direction, motivate and inspire
- Good organisation ability and able to manage multiple initiatives / skills
- A genuine interest in supporting business units, member focussed

**Why CareSuper?**
Apart from our status as a high-performing Industry Super Fund and focus on providing high quality member customer service, we recognise that our staff are the drivers of our success. We are genuinely committed to delivering workplace diversity, sustainability and flexible working arrangements. Our culture is under pinned by “SPIRIT” it stands for Service, professionalism, Integrity, Relationships, Innovation and Teamwork.
We invest in the health, wellbeing and development of our people by offering a range of great benefits to support you be your best, professionally and personally. This is only some of the great benefits available:

- Wellbeing Lab Coaches, $ 200 Health reimbursement, Flu Vaccinations and more
- Higher super contributions and Income protection insurance
- Extra Paid days leave across the year
- Discounts & offers from more than 400 retailers
- Recognition awards

Applicants must have the relevant work rights to be considered for an opportunity at CareSuper and undergo a police check.
- Agencies, please note: All vacancies are managed by our internal Human Resources Team. Should external assistance be required we will reach out to our preferred agency partners. Thank you_