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Lead Generation Specialist

3 weeks ago

Sydney, Australia ScotPac Full time

Marketing / PR / Events
Direct Marketer

In this dynamic role within a high-growth business environment, you will be entrusted with the responsibility of propelling demand and generating leads.

Operating within the culture of an entrepreneurial startup, you'll harness the corporate resources of a large business to craft compelling one-to-one integrated online and offline marketing campaigns across our 3rd Party & Direct SMEs audience portfolios.

This is a unique opportunity offering flexibility, ownership and autonomy whilst being supported by the resources needed to ensure your success.

Our Purpose:
We are on a big journey at ScotPac pushing the boundaries of SME lending. We started our journey over 35 years ago with a very relationship focused approach helping the SME market with their cashflow requirements. Customer relationships remains in our DNA. We want to make it even easier for businesses to obtain the finances that they need to thrive and grow in today’s marketplace with disruptive experiences and products.

How you'll make an impact:
Within this role there will be significant opportunity to gain exposure across our business and notably impact success of our business. You will actively shape the role with the ability to influence change, leveraging your strategic prowess to manage and execute diverse campaigns.

As the Lead Generation Specialist / Campaign Specialist your impact will extend beyond routine tasks, contributing to the broader acquisition business objectives focused on growth and cross-sell. Your involvement will not only encompass monitoring and measuring campaign success but also optimising strategies collaboratively with external agencies.

What you'll do:

- Be responsible for campaign programme planning and execution for 3rd Party & Direct SME’s audience portfolios. Including developing integrated online and offline marketing campaigns and one-to-one targeted communications/nurture journeys with the intent of acquiring customers or cross-selling to existing customers.
- Lead the Customer Insights / EDM Programme delivery and reporting, developing the ongoing processes and best practice
- Collaborate with key sales teams to understand lead qualification criteria and ensure a seamless handover of qualified leads
- Work with agency to drive and optimise the PPC strategy, including digital display, social, Google Ads, digital Trade Advertising, comparison site referrals, keywords, implement A/B testing to maximise creative, copy and landing pages and leveraging Google Analytics and weekly reporting for insights based decisioning
- Work with agency to drive and optimise SEO strategy, including keywork optimisation, link building, monthly content approval, ensuring deadlines are achieved and delivering positive results
- Data analysis, campaign reporting and board reporting for marketing related activities

What you’ll bring with you:

- Previous experience in a similar lead generation role, with a strong understanding of data and the ability to analyse lead flow and evaluate campaign ROI
- A results driven mindset, driving and delivering business results and outcomes
- Time management & organisational skills - The ability to successfully manage multiple campaigns running at the same time
- Excellent attention to detail
- 1:1 Marketing automation (system) experience (eDMs + SMS)
- Experience in design and desktop publishing software a plus, ie Indesign, photoshop or illustrator
- Exceptional communication and presentation skills
- A positive can-do attitude with the ability to work autonomously & as part of a team
- Collaboration skills with ability to build excellent working relationships across internal stakeholders and vendors

What We Bring:

- We support all types of flexible working that allow you to balance your work, your life and your passions.
- Wellness benefit centered around your physical, mental, financial and social health including a $299 allowance to spend on your health each year.
- Birthday leave.
- Leave incentive policy
- Mental Health Relief Day.
- Paid Parental Leave
- Collaborative and inclusive culture - everyone is friendly and happy to help.
- Support of ongoing professional development and professional certifications.
- Charity events with all donations doubled by the company + 2 days volunteer leave per year