Head of Acquisition

SafetyCulture is a customer and product-lead SAAS company with an ambitious mission: empower front line workers to drive operational excellence and take ownership of their safety and wellbeing. The company started in Townsville, our HQ is in Sydney, and we have offices in Kansas City, Manchester and Manila. Our mission is to help solve the challenges faced in an increasingly distributed workforce, our teams hold the customer at the heart of everything we do. Before we come to a solution, we ask: "How is this helping the customer?"
- We are growing fast and looking for self-motivated people that value collaboration, trust, growth and learning to join our team.

As we continue to rapidly scale an exciting opportunity has arisen for a Head of Acquisition to join our growing Marketing team.

Reporting to the Chief Marketing Officer, you will own the global acquisition strategy where you will be focused on driving new customers to the SafetyCulture platform. You will be an expert in organic acquisition and performance marketing at scale with experience across owned, earned, and paid media as well as in app marketing.

Your hands-on and action oriented approach will see you build strong relationships across Marketing, Sales and Product as you help us reach millions of users globally. Leading a global team of Marketers and Web Developers across Sydney and Manila, you will be a natural born leader and invested in developing and nurturing your team to achieve their full potential.

**About you**:

- A ‘B2C2B’ marketer - you are as comfortable figuring out how we reach millions of users as you are at figuring out how we reach senior decision-makers at Fortune 500
- A data-informed decision-maker. You will be extremely comfortable deriving insights from data. You understand deeply your LTV’s and CAC to be able to communicate the ROI on your activities. However, you’ll also be comfortable with the ambiguity inherent in a hyper-growth business
- An expert in performance marketing at scale. With deep experience across owned, earned, and paid media. Additionally, you have strong experience in app marketing. You understand product-led growth. You understand the benefits and challenges that product led growth provides when developing an acquisition strategy
- Strong experience leading, motivating, and growing a team
- Strong communicator, with the ability to explain a team vision that strips away the jargon and is easily understood by everyone in the business
- Happy to get your hands dirty. We’re a scaling company and sometimes that means that you’ll be deep in the weeds supporting your team to get the job done

**How you will spend your time**:

- Own the global acquisition strategy, focused on driving new users to the SafetyCulture platform. Primarily focused on our flagship platform ‘SafetyCulture’ but also extending to other products as they are developed or acquired
- Own the targets, budget, and channel mix to achieve the team’s goals while closely optimizing CPA and conversion through the PLG and SLG funnels
- Lead a team of marketers and web developers, supporting them to develop their careers and goals. The team is based in Sydney and Manila. Partner and work cross-functionally across the marketing, sales, product teams to drive the growth of SafetyCulture’s user base
- Dream Big. We are looking for an acquisition leader to seek out the next opportunity for non-linear growth
- More than 28,000 organisations use our flagship products, iAuditor and EdApp, to perform checks, train staff, report issues, automate tasks and communicate fluidly. SafetyCulture powers over 600 million checks per year, approximately 50,000 lessons per day and millions of corrective actions, giving leaders visibility and workers a voice in driving safety, quality and efficiency improvements.

To all recruitment agencies, we do not accept resumes or partnership opportunities. Please do not forward resumes to SafetyCulture or any of our employees. We are not responsible for any fees associated with unsolicited resumes.