Growth Marketing Lead

**About Eucalyptus**: **We're making good health last a lifetime.** More than 1 billion people globally live with preventable conditions that shorten their healthy years. Eucalyptus (or _Euc_ for short) builds digital clinics that help people take control of their health — for good. Our ecosystem of brands — Pilot, Juniper, Kin, Software, and Compound — deliver evidence-based care across men's health, women's health, skincare, fertility, and preventative health. Each clinic combines medical science, personalised care, and behavioural insights to improve patient outcomes. **Since launching, we've grown fast to support millions of patients. In the last 12 months** - Grew revenue by >130% YoY while reducing cash burn by 90% YoY, with over **$100M USD** raised from global investors such as **BOND, NewView, Blackbird, and Airtree** (early backers of Canva, Stripe, and Airbnb) - Reached over **100,000 monthly active patients globally** across our weight management program - Expanded from **4,000 to ~40,000 patients in the UK**, earning selective NICE endorsement to provide services to the NHS - Tailored our offering to over **5,000 patients in Germany and Japan**, with a goal to reach 30,000+ patients across both markets in 2025 Our goal for the next three years is to reach **1 million active patients worldwide** — expanding into new conditions, demographics, and geographies as we build the world's largest digital healthcare ecosystem. **About Pilot**: **Pilot is redefining men's health in Australia.** We started by helping men tackle hair loss and erectile dysfunction without the awkward doctor's visit. Today, Pilot provides treatment and support across sexual health, mental health, sleep, weight management, and preventative care — all through an easy, judgment-free online platform. Our mission**:to make it normal for men to talk about their health and take action early.** We've delivered over **500,000 consultations**, built strong trust across the country, and we're just getting started. **About the role (What you'll be doing)**: You'll lead **Pilot's growth in Australia** — steering the next phase of brand and business expansion. You'll partner with leaders across Euc to build and execute growth strategies that are **insight-led, creatively brave, and grounded in data** — across every patient touchpoint, from performance media to our website and in-app experience. This is a rare opportunity to scale **Australia's leading men's health brand** — a business with traction, trust, and cultural relevance. Your job is to take it to the next level: build the growth engine, lead a high-performing team, and make Pilot the most trusted name in men's health. You will: - **Own Pilot's growth strategy end-to-end**, driving acquisition, retention, and lifetime value across performance and brand channels - **Lead and mentor a cross-functional growth team** spanning paid media, CRM, analytics, and creative, fostering a culture of ownership, experimentation, and impact - **Plan and manage growth investment**, ensuring efficient, scalable performance and strong ROI - **Optimise performance across key channels** (Meta, Google, YouTube, TV, OOH, referrals, and partnerships) - **Champion experimentation and analytics**, using data to inform channel mix, creative decisions, and customer journeys - **Collaborate cross-functionally** with Product, Data, and Brand teams to align growth priorities with customer insights and long-term brand equity **About you (Who you are)**: - 6-10 years' experience in growth or acquisition roles for consumer brands (ideally DTC or tech) - Proven ability to manage and scale large media budgets across multiple channels - Skilled at partnering with creative teams to develop campaigns that cut through and convert - Excellent copy instincts and an understanding of what motivates action - Strong analytical skills, comfortable navigating attribution and incrementality frameworks - Excited by the challenge of scaling a household-name brand in a fast-moving category **Bonus points if you have**: - Hands-on Performance Marketing Experience - Experience leading growth in a startup or regulated industry (health, fintech, etc.) - A passion for men's health, behaviour change, or de-stigmatizing healthcare **Why you should join Euc***: - Our teams are incredibly passionate - Our talent bar is high and our work ethic is strong. You'll get to stretch yourself everyday and work amongst people who care deeply about our patients. You'll be given autonomy to tackle interesting problems and receive regular feedback from a supportive team - We move at incredible speed - You'll work with team mates who build in the open by sharing their work freely, this helps us learn and iterate quickly so we can deliver high quality outcomes faster than our competitors. You'll **spend a lot of time outside of your comfort zone learning and iterating frequently, we wouldn't have it any other way - We will invest in your