Marketing Lead

5 days ago

Sydney, Australia DiUS Full time

**Title**: Marketing Lead - Brand and Growth

**Location**:This is a hybrid-based role in Melbourne or Sydney, with a blend of working from home & our DiUS office.

**About the role**

DiUS is looking for a commercially-minded B2B marketer who’s ready to build, deliver, and drive real results. This role is about demand generation - creating the programs, campaigns and rhythms that attract the right audience and deliver measurable impact. Alongside this, you'll be executing essential marketing activities - website, social content, case studies and events - ensuring the brand stays active, relevant, and credible in the market.

Operating as the sole dedicated marketer, you’ll be hands on and outcomes focused, working fast with AI, automation and smart tools to scale what works. It’s not a corporate machine, it’s an opportunity to lead through doing, shape how marketing works, and make your mark in a business that’s serious about growth.

It’s 70% doing, 30% direction—and 100% about making things happen.

**About DiUS**

We have a powerful ability to figure out the best path forward for each of our clients by drawing upon our broad range of deep and specialist capabilities: software engineering, experience design, data and analytics, machine learning and AI.

This makes us a great place for those who love tech, are inspired by learning, and who thrive through constant variety. As a DiUS Navigator, you’ll be surrounded by growth and opportunity, you’ll have fun and be celebrated, and you’ll become the best version of yourself. We truly value our people and nurture an inclusive environment which has seen us close the gender pay gap, and be recognised as #7 best workplace on the Best Workplaces - Technology list for 2024 by Great Places to Work Australia.

**About you**

**Skills**:

- ** 5+ years of experience in B2B demand generation**, ideally within complex, sales-led environments
- **Experience in small to mid-sized B2B companies**, particularly in consulting, tech, or services (not just Saas or product-drive roles)
- Strong understanding of **software development, cloud, and emerging technologies**—enough to confidently create relevant content and messaging
- **Proven hands-on execution skills** across campaign management and delivery, content creation and distribution, social media management, and CMS updates
- **Proficient with modern marketing tools**, for example:

- Campaign platforms (LinkedIn, X, Facebook, Instagram)
- CRM systems (Zoho, Hubspot)
- Content management (WordPress)
- Prospecting tools (Apollo, Lusha)
- Design editing (Figma)
- Generative AI tools (e.g. ChatGPT, Gemini) for content, ideation, and efficiency
- **Ability to operate both strategically and tactically**—can zoom in and out from high-level campaign planning to tracking signals and adjusting in real time

Motivation & Fit:

- **Not a “Head of Marketing”.**This isn’t a top-down leadership role with a team in place, but the opportunity to grow into that exists over time, and through results
- **You might be earlier in your career — and that’s okay.**You’re full of energy, take ownership of your work, and have a track record of getting things done
- **You want to build something.**You’re excited by the idea of shaping how marketing works here — building, scaling, and having real influence on the direction we take
- **You’re independent but love to collaborate.**You work well with others, but don’t need constant direction and task assignment. You take initiative, ask great questions, and figure out the pathway to drive things forward

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