Cdp Specialist

1 week ago

Sydney, Australia SBS Full time

**About Us**

SBS is one of the world's most unique and innovative media organisations, producing trusted, meaningful, and engaging content that exists for all Australians to inspire, support and celebrate the diversity of our multicultural society.

Our purpose, for the last 40 years, has reflected and explored the evolving diversity of Australia, investing in initiatives to deepen its connections with communities, sharing their stories and giving a voice to those often unheard, with the aim of increasing understanding and respect of the differences that make up Australia.

SBS is a truly distinctive network, showcasing multicultural, multilingual and First Nations stories otherwise untold in the Australian media.

**The Role**

We're looking for a **CDP Specialist** within the Audience Data & Insights team at SBS. This is an exciting opportunity to be part of a core team, that thrive to accelerate the growth for SBS On Demand in the streaming space through driving personalisation initiatives in collaboration with Marketing

This role is a full-time position. The role reports into the Audience Data Engineering Lead and is focused on developing and implementing the Customer Data Platform (CDP) strategy. In addition, the role involves:

- Make a difference by being part of an organisation dedicated to driving social cohesion
- Working collaboratively with marketing stakeholders to implement and develop CDP capabilities
- Supporting the delivery of CDP roadmap to maximise use of the tool by marketing team
- Gathering & defining business requirements, translating requirements into actionable user stories for technical implementation
- Working closely with suppliers, developers and QA to validate/troubleshoot any issues in the implementation process
- Identifying opportunities to leverage data across the business and drive a data-driven culture, and enable product-led growth of the business
- Establishing best practises that ensure effective governance and reporting of CDP segments
- Creating product documentation and training materials
- Championing CDP capabilities and driving its adoption with marketing team

**About you**
- Demonstrated experience with CDP/DMP such as Adobe Real-time CDP or Audience Manager
- Enabling data source and destination integrations and automation processes within CDP/DMP
- The ability to translate complex data into meaningful audience segments
- An eye for detail and a deep fluency in quantitative analysis with a passion for using data to communicate and drive marketing outcomes
- Experience working within data enablement teams handling a wide range of audience data
- A good understanding of digital marketing technology and automation
- Strong written and verbal communication skills with the ability to articulate insights to non-technical stakeholders
- Ability to work both independently and within an agile team environment

For other opportunities within our organisation please visit our careers website SBS Careers - Working at SBS

**Reasonable adjustments**

To find out more about reasonable adjustments with SBS, please look at the following link through your browser here

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