AJO Specialist

5 days ago

Greater Sydney Area, Australia ALOIS Solutions Full time $120,000 - $140,000 per year

The Adobe Journey Optimizer (AJO) Specialist plays a critical part in designing, building, and optimising personalised, data-driven customer journeys across multiple lifecycle stages—including acquisition, onboarding, retention, and win-back—within the Adobe Experience Platform (AEP). It will help shape how we connect with millions of customers through real-time engagement, event-driven journeys, and scalable lifecycle marketing programs.

Main focus areas


• Journey Design & Execution: Build and deploy customer journeys and acquisition funnels using Adobe Journey Optimizer, leveraging AEP for segmentation, events, and Personalisation.


• Lifecycle Marketing: Own the end-to-end development of customer lifecycle programs (e.g., onboarding, cross-sell, churn mitigation).


• Campaign Optimisation: Continuously test, learn, and iterate on journeys to drive higher engagement, conversion, and ROI.


• Data Activation: Work closely with data teams to translate insights into actionable journey triggers, segments, and events within AEP.


• Stakeholder Collaboration: Partner with marketing, product, analytics, and technology teams to deliver aligned, compliant, and customer-first experiences.

Experience and qualifications required


• 3–5+ years' experience in digital marketing, CRM, or customer engagement roles with hands-on experience in Adobe Journey Optimizer or similar journey orchestration tools.


• Proven track record building and Optimising lifecycle or acquisition marketing campaigns using a Customer Data Platform (CDP), preferably within Adobe Experience Platform (AEP).


• Demonstrated ability to work with real-time events, segment creation, and offer decisioning tools in Adobe.


• Strong understanding of customer lifecycle strategies, funnel marketing, and performance KPIs.


• Experience in highly regulated industries, ideally financial services, insurance, or telecommunications.


• Bachelor's degree in Marketing, Data Science, Business, or a related field.

Job specific capabilities required


• Able to design and deploy cross-channel customer journeys leveraging AEP events, decisioning, and personalization.


• Skilled at mapping customer journeys across lifecycle stages, from acquisition to retention.


• Comfortable using CDP data (real-time and batch) to create audiences, set triggers, and personalize experiences.


• Experienced in working with technical and non-technical stakeholders to align on journey requirements.


• Understands marketing consent, privacy, and data governance standards, especially within banking.


• Applies A/B testing and optimization practices to maximize journey performance and learn from customer behaviour


• Proven ability to collaborate effectively with cross-functional teams

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