Manager - The Adobe Journey Optimizer (Ajo) Specialist

Ready to shape the future of work?

At Genpact, we don’t just adapt to change—we drive it. AI and digital innovation are redefining industries, and we’re leading the charge. Genpact’s AI Gigafactory, our industry-first accelerator, is an example of how we’re scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to agentic AI, our breakthrough solutions tackle companies’ most complex challenges.

If you thrive in a fast-moving, tech-driven environment, love solving real-world problems, and want to be part of a team that’s shaping the future, this is your moment.

The Adobe Journey Optimizer (AJO) Specialist plays a critical part in designing, building, and optimising personalised, data-driven customer journeys across multiple lifecycle stages—including acquisition, onboarding, retention, and win-back—within the Adobe Experience Platform (AEP). It will help shape how we connect with millions of customers through real-time engagement, event-driven journeys, and scalable lifecycle marketing programs

**Responsibilities**:

- Journey Design & Execution: Build and deploy customer journeys and acquisition funnels using Adobe Journey Optimizer, leveraging AEP for segmentation, events, and Personalisation.
- Lifecycle Marketing: Own the end-to-end development of customer lifecycle programs (e.g., onboarding, cross-sell, churn mitigation).
- Campaign Optimisation: Continuously test, learn, and iterate on journeys to drive higher engagement, conversion, and ROI.
- Data Activation: Work closely with data teams to translate insights into actionable journey triggers, segments, and events within AEP.
- Stakeholder Collaboration: Partner with marketing, product, analytics, and technology teams to deliver aligned, compliant, and customer-first experiences.

Qualifications we seek in you

Minimum Qualifications
- Relevant years’ of experience in digital marketing, CRM, or customer engagement roles with hands-on experience in Adobe Journey Optimizer or similar journey orchestration tools.
- Proven track record building and Optimising lifecycle or acquisition marketing campaigns using a Customer Data Platform (CDP), preferably within Adobe Experience Platform (AEP).
- Demonstrated ability to work with real-time events, segment creation, and offer decisioning tools in Adobe.
- Strong understanding of customer lifecycle strategies, funnel marketing, and performance KPIs.
- Experience in highly regulated industries, ideally financial services, insurance, or telecommunications.
- Bachelor’s degree in marketing, Data Science, Business, or a related field.

Preferred Qualifications/ Skills
- Able to design and deploy cross-channel customer journeys leveraging AEP events, decisioning, and personalization.
- Skilled at mapping customer journeys across lifecycle stages, from acquisition to retention.
- Comfortable using CDP data (real-time and batch) to create audiences, set triggers, and personalize experiences.
- Experienced in working with technical and non-technical stakeholders to align on journey requirements.
- Understands marketing consent, privacy, and data governance standards, especially within banking.
- Applies A/B testing and optimization practices to maximize journey performance and learn from customer behaviour
- Proven ability to collaborate effectively with cross-functional teams

Why join Genpact?
- Be a transformation leader - Work at the cutting edge of AI, automation, and digital innovation
- Make an impact - Drive change for global enterprises and solve business challenges that matter
- Accelerate your career - Get hands-on experience, mentorship, and continuous learning opportunities
- Work with the best - Join 140,000+ bold thinkers and problem-solvers who push boundaries every day
- Thrive in a values-driven culture - Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress

Come join the tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up.

Let’s build tomorrow together.

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**_
Job_**_Manager_

**_ Primary Location_**_Australia-Sydney_

**_ Schedule_**_Full-time_

**_ Education Level_**_Bachelor's / Graduation / Equivalent_

**_ Job Posting_**_Oct 2, 2025, 2:43:36 AM_

**_ Unposting Date_**_Dec 1, 2025, 12:29:00 PM_
- Master Skills List_Consulting_
- Job Category_Full Time_