Pr Account Manager Fashion, Beauty, Lifestyle

2 weeks ago


Melbourne, Australia Creative Natives Full time

**YOUR ROLE**

The Account Manager plays a crucial role in providing proactive and responsive client and team management support. This involves co-developing and executing campaigns to achieve agreed-upon results.

**YOUR TEAM**

As an Account Manager, you will report to the Senior Account Manager, benefiting from their support and mentorship. Additionally, you will manage two junior team members—an Account Coordinator and a Junior Account Manager.

**YOUR CLIENTS**

You will be involved in managing accounts for prominent brands in fashion, lifestyle, and beauty, including but not limited to well-known names in the industry.
- You _**_MUST _**_have Fashion, Beauty, Sport or Lifestyle client experience within a PR agency._

**YOUR RESPONSIBILITIES**

**Client Management | 35%**
- Purpose_ - Lead client communications across key accounts and projects with support from the Senior Account Manager.
- Responsibilities:_
- Develop and maintain genuine client relationships.
- Lead regular updates on all account activities.
- Drive dynamic WIPs, ensuring clear and consistent budget management.
- Demonstrate problem-solving abilities and effective back management.
- Oversee valuation and reporting.

**Content & Influencer Management | 20%**
- Purpose_ - Ideate, lead, and successfully execute medium-sized content and influencer campaigns.
- Responsibilities:_
- Develop and maintain key influencer relationships.
- Ensure influencer campaigns align with standards and language guidelines.
- Continually review the influencer landscape for new, relevant talent.
- Develop and maintain crucial content/supplier relationships.
- Lead talent identification, negotiations, and contracting.

**Strategy | 15%**
- Purpose_ - Interrogate briefs and lead strategic recommendations for small to medium-sized campaigns.
- Responsibilities:_
- Lead the briefing process to ensure a detailed understanding of the ask.
- Develop strategy frameworks and campaign concepts with senior support.
- Confidentially present recommendations end-to-end.
- Support additional large-scale new business/pitch back opportunities.
- Develop engagement tools—quotes, budgets, engagement letters, work orders.

**Media Management | 10%**
- Purpose_ - Lead media plans and manage the junior team to support key campaigns.
- Responsibilities:_
- Develop and maintain key relationships with media.
- Identify and matrix media outlets.
- Create news angles based on client POV.
- Manage ambassador pitching strategy and execution.
- Manage top-tier talent briefings and documentation.

**Production | 10%**
- Purpose_ - Support activity across content, shoots, and events while leading a minimum of two medium-sized campaigns.
- Responsibilities:_
- Coordinate suppliers, locations, and on-day deliverables for content and shoots.
- Curate pre-production decks for client sign-off.
- Manage asset sign-off processes.
- Create talent content ROS.

**Operations and Internal | 10%**
- Purpose_ - Provide regular and consistent support for business success and cultural engagement.
- Responsibilities:_
- Deliver regular team communication across various stakeholders.
- Support social channels through asset sharing, events, and activity.
- Manage and maintain finance requirements.
- Support internal rostering for office operations.
- Uphold the values of empathy, curiosity, and integrity.

**OUR VALUES**

Culture and values are integral to our identity:

- **Empathy**: Actively seek to understand and focus on what matters to our audience, clients, culture, and each other.
- **Curiosity**: Commit to continuous improvement and creative thinking.
- **Integrity**: Ensure that words and actions are integrated, doing what is promised and striving to do the good and right thing.



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