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Digital Marketing Specialist
2 weeks ago
$80,000-$90,000 plus Superannuation
- Sydney Based
- Hybrid Work Environment
**The Client**:
Australia's top online trading company are looking for a Digital Marketing Specialist to join their team in Sydney.
**Responsibilities**:
- Perform keyword research and optimize website content for SEO
- Manage PPC campaigns, including creating and optimizing ad copy, managing bids, and analysing campaign performance
- Create and manage social media campaigns, including organic and paid social media advertising
- Create and manage content marketing campaigns, including developing blog posts, ebooks, and other content assets
- Measure and analyse the performance of digital marketing campaigns and make data-driven decisions to optimize performance
- Stay up-to-date with the latest digital marketing trends and technologies and suggest new ideas to improve campaign performance
**Requirements**:
- Bachelor's degree in marketing or a related field
- 2+ years of experience in digital marketing
- Knowledge of marketing automation tools such as Salesforce and Hubspot
- Knowledge of digital marketing analytics tools such as Google Analytics, SimilarWeb and Google Ads
- Excellent written and verbal communication skills
- Strong analytical and problem-solving skills
- Ability to work independently and in a team environment
- Demonstrated ability to manage multiple projects simultaneously and meet deadlines
- Experience with WordPress and other content management systems is a plus
