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Shopper Marketing Manager

2 weeks ago

Sydney, Australia Red Bull Full time

**Company Description**:
In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 18,000 people in over 177 countries, selling over 12 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas. In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 18,000 people in over 177 countries, selling over 12 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.

The Shopper Marketing Manager (SMM) is responsible for executing initiatives in accordance with the Trade Marketing calendar and wider organisational priorities. The SMM will take ownership for the effective management of our coolers and point-of-sale suites, ensuring our strategy enables us to look like #1 in-store. Additionally, they will manage and develop external relationships with suppliers and agencies to ensure projects are delivered to a high standard and on time.

**TRADE MARKETING CAMPAIGN DEVELOPMENT, EXECUTION & MANAGEMENT**
- Lead, plan and execute Trade Marketing campaigns working collaboratively with internal stakeholders.
- Brief and manage external partners (graphic designers and print agencies) ensuring all execution is to premium standard and to brand guidelines.
- Work with Field Team to ensure the Field Sales Representatives have all tools required to successfully execute Trade Marketing activity.
- Facilitation of large customer POS rollouts, involving close collaboration with Account Managers and external stakeholders.
- Execute all Trade Marketing campaigns on time and within budget. Share key Trade Marketing priorities for the trimester with Field team during Mission Planning meetings.

**LEAD OUR COOLER AND POSM PORTFOLIO STRATEGY**
- Be well versed in our cooler suite, visibility tools and temporary and permanent POSM suites understanding the different models available and what’s currently in development with HQ and relevant to the Australian market.
- Day-to-day management of coolers & POSM, including queries from the field team and national sales teams.
- Be the Off Premise point of contact for all 3PLs involved with our coolers and POSM.
- Work closely with Operations & 3PL’s to effectively manage logistics requirements and SOH levels around the country.
- Be the Off Premise lead for the Red Bull Garage app; encouraging use of the platform throughout the wider team, communicating new updates, training new team members, and liaising with third party suppliers to manage any complaints.
- Develop a strategy to maximise the use of our digital assets in market.

**DEVELOPMENT AND EXPANSION OF OUR ALWAYS ON POS PROGRAM**
- Work with Marketing and Sales teams to identify key focus occasions to include in the Always On program, setting the 12-month strategy for Off Premise.
- Liaise with Brand team to identify creative options for POS.
- Development of POS suites for each occasion, ensuring items are contextually relevant.
- Identify what training is required for Strikers to ensure Always On POS is being executed in market as intended.

**DELIVER BEST IN CLASS TRADE SHOWS**
- Work with Account Managers to develop yearly trade show calendar.
- Develop best-in-class trade show stands across all customers, aligned to Red Bull and retailer strategic priorities.
- Where required, manage the bump in and out of trade show stands.
- Manage trade show assets creation ensuring they align to guidelines and are executed within budget.

**Qualifications**:

- Tertiary qualifications, such as Marketing Degree, is preferred
- Minimum 2+ years’ experience within Trade Marketing or Brand Marketing.
- Possesses a natural flair for creativity, with an innovative result orientated attitude and an eye for detail.
- Previous experience briefing managing third party suppliers and agency partners.
- Experience in working with and executing in Grocery and/or Impulse retailers.
- Previous experience creating brand-specific POS, merchandising and visibility tools.
- Excellent communication skills (written and verbal), including presentation and training skills.
- Strong understanding on how Trade Tools are utilised to increase brand visibility and sales.

**Additional Information**:
You warrant that:

- You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy.
- You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).