Shopper Marketing Manager

**Date**:16 Jan 2025

**Location**: Sydney, Australia

**Company**:Accolade Wines

**About Us**:
At Accolade Wines, our purpose is to enrich everyday moments through our incredible wine brands.

Our award-winning portfolio includes beloved brands such as Hardys, Grant Burge, St Hallett, Petaluma, Banrock Station, Mud House, Jam Shed and many more. The driving force behind our business is our people and having recently been voted **Employer of Choice 2024**, we are excited to continue our collective journey as one of the top wine companies in the world.

**About the Role**:
We are now searching for a Shopper Marketing Manager to be based in Sydney to create and implement our Shopper Marketing Strategy involving direct collaboration with independent off premise customer groups. The Shopper Marketing Manager (Independents Off Premise) will understand the behaviour of shoppers within the various banners and profitably grow sales by engaging with them through driving insight-led activations on the path to purchase. The Shopper Marketing Manager (Independents Off Premise) will ensure activations will be executed in line with Country Shopper Marketing Plans and within agreed budgets and will optimise investment for the business and positively impact our brands.

This is a full time, permanent position.

**Role Responsibilities**:

- Create, execute, and deliver comprehensive multi-channel shopper marketing strategies and annual activation plans based on shopper insights, ensuring the right message reaches the right shopper at the right time, on budget, and in alignment with channel and market profitability
- Work collaboratively with category, marketing, sales and finance leads to recommend the optimal annual shopper marketing strategy for independent off premise groups in line with the Accolade business strategy and annual planning process timeline
- Continuously explore new trends in shopper behaviour, technology, and retail innovations that could enhance the shopper marketing strategy
- Present, workshop and build joint business plans with the Account team and sales teams
- Develop shopper campaigns and customer plans in collaboration with independent off premise customer groups, internal teams, and external stakeholders. Influence and present to key decision-makers to ensure alignment and effective execution
- Define the shopper and their current behaviour to deliver to their needs and drive behaviour change that positively impacts consumption of the brand
- Ensure on-going customer understanding and continually building strategic relationships with key marketing and retailer contacts
- Track and report on marketing campaign results, adjusting as necessary to optimise outcomes. Deliver post-promotion evaluations with insights and future recommendations for continuous improvement
- Regularly visit the trade and engage with digital retail platforms to maintain an up-to-date understanding of the market, competitor activity, and consumer trends, ensuring a proactive response to shifts in consumer behaviour
- Ensure the sales teams are provided with information to support selling initiatives incorporating shopper, brand and category insights
- Collaborate closely with external agencies to successfully deliver shopper marketing projects, ensuring all efforts align with customer objectives and guidelines
- Adapt and support the organisation through times of change

**What You'll Bring**:

- University degree in business, marketing or related discipline
- Minimum 5 years’ experience in FMCG (wine/liquor preference) / FMCG with at least 3 of these years in BTL marketing
- Experience in operational and creative development of Below the Line programmes and an understanding of what motivates shoppers
- Strong leadership and collaboration skills
- Business and financial acumen
- Persuasive selling skills
- Proven project management skills, delivering campaigns on time and within budget, with high-level planning and prioritizing abilities to manage multiple projects effectively
- Demonstrated ability to achieve targets and meet challenging deadlines, proactive and solutions focused, consistently driven to achieve even when faced with obstacles
- Previous experience with key customers
- Managing internal and external senior stakeholders
- Experience in driving recommendations and influencing for results
- Demonstrable experience in operational and creative development of Below the Line programmes and an understanding of what motivates shoppers
- Experienced and advanced Excel and Powerpoint skills
- Excellent interpersonal skills, capable of building strong sustainable business relationships at various levels throughout organisation and with customers

**What You'll Get**:
We will provide the ideal climate and a hand-picked rewards package for you to make a difference in our successful and growing business.

You will also have access to:

- Wine allowance and access to unique wine specials
- Flexible working (Up to 2-3 days