Brand & Marketing Strategist, Planner, Guru and

1 day ago

Sydney, Australia Hatch Full time

** This role is at Apswel Pty Ltd (not for Hatch)**

Hatch is supporting Apswel Pty Ltd to find a great Brand & Marketing Strategist, Planner, Guru and Go-Getter to join their marketing team. Hatch exists to level the playing field for people as they discover a career that’s right for them. We model this in our hiring process for our partners like Apswel Pty Ltd.

**About the role at Apswel Pty Ltd**

Creative and Organised Marker to manage marketing plan + content calendar for an Australian mobile app. Join us from launch - scale and be in charge of how we market a world first concept.

WHAT CAN YOU BRING?
- Creative and unique ways to market to specific audiences and user groups
- Unique understanding of what works for user adoption in regional, rural and urban areas within Australia
- Understand user market and devise a marketing plan to launch and scale mobile apps to consumers, small/medium businesses and government agencies
- Theoretical knowledge and industry templates to create the marketing plan of our dreams
- We have a logo, branding guidelines, content creator, MVP mockups and budget. We need your skills to organise us so we can successfully launch and scale in the marketplace.
- $350 Part Time ~2 days a week
- Work from home. - all online. Flexible work days/hours.
- Initial deliverable is a Marketing Plan, including social media plan and content calendar that is immediately actionable and able to be implemented
- There is a 1.5 month lead time before MVP launch. After launch we’ll need marketing expertise to scale around Australia
- English proficiency: native or fluent
- Work closely with Product Owner and Content Creator

**Seniority**

Mid Level - A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically after 2-5 years of experience.

**Core Responsibilities**
- Refining and Optimising Approaches - Measure KPIs and collect feedback from existing and prospective customers, in order to refine messaging or optimize product
- Positioning and Messaging Development - Develop the value positioning of a product and craft compelling messages that convey this positioning across marketing channels
- Research and Insight Development - Develop deep market and customer insights to guide strategy and activities

**Strengths**
- Creativity - Generates multiple innovative/new/novel ideas to solve a problem
- Decision Making - Considers the costs and benefits of potential actions and determines the most appropriate one
- Results orientation - Focuses on outcomes and the steps it takes to achieve them

Hatch exists to level the playing field for people as they discover a career that’s right for them. We model this in our hiring process for our partners like Apswel Pty Ltd.

We do not discriminate on the basis of gender identity, sexual orientation, cultural identity, disability, age, or any other non-merit factors. To put it simply, Hatch is for everyone.

**Job Type**: Part-time

**Salary**: $60,000.00 - $120,000.00 per year

Schedule:

- Day shift

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