Head of Marketing

**Australian Wellness Brand - Sydney**

Now Hiring | We are searching for a Head of Marketing & Digital to join this Australian wellness brand that is a leader in skincare and ingestible’s. As they look to continue to grow locally and internationally we are looking for a senior level leader to drive continued improvement and brand awareness globally. With wholesale retail, eCommerce partners, a strong eCommerce channel and stocked in over 50,000 salons - we are looking for a unique profile who has foundations in traditional marketing but with a strong understanding of growing digital channels to lead a talented and engaged marketing and digital team of 7, along with strong agency support. The role is responsible for driving all online sales and revenue across the AU, USA and UK markets.

The role will directly report to the CEO and Creative Director and will also collaborate with Sales, Finance NPD and Operations to ensure that the marketing strategies align with overall business strategy and key business goals. You will be data driven, digitally savvy and an exceptional marketing leader ready to drive the business into their next phase of growth and branding.

Key areas include |
- Digital Growth Strategy - Develop and deliver the digital Marketing strategy across all online channels to drive revenue through increased new customer acquisition and improved retention.
- P&L Accountability - Owning and driving the P&L for the online direct-to-consumer business.
- Website Optimisation - Optimize the online customer experience to improve conversion rates by developing landing pages, improving messaging and overhauling the existing product pages and website experience.
- Social, Content and Creative - Manage the overall direction, execution and investment in content, social and influencers to optimise our community engagement.
- Managing Trade Marketing - work with internal resources to manage trade marketing and assist wholesale leaders deliver growth for their accounts.
- Develop Marketing and Digital strategies with the CEO to drive sales, revenue and profitable growth.
- Reporting And Analytics - Overall marketing budget management, forecasting and KPI control, ensuring effective measurement and insights are in place for all digital and partner marketing activities.

To set you up for success you will bring |
- Extensive marketing and digital knowledge and expertise across an elevated brand offering, ideally in the beauty space
- Highly analytical and data driven - Advanced experience with media negotiations to amplify the media budget.
- Extensive experience as a marketing and/or digital executive.
- Solid experience developing retail and brand campaigns to drive customer engagement, revenue and profit.
- Understanding of the full customer journey, from search, to website/in-store, to purchase.
- Highly interested and engaged with current and future digital technologies and utilising different digital marketing channels.
- Detailed knowledge of databases and business information.
- Relevant marketing and digital qualifications.
- Proven success in leading, developing, implementing marketing and digital strategies within a controlled budget environment.
- Proven problem-solving ability.
- Exceptional inter-personal, planning, management, and communication skills.

In return you will work for one of the leading brands in this space - with a talented and engaged wider team with strong benefits and development opportunities and an exceptional remuneration package.

The Talent Mill Recruitment division is a bespoke recruitment consultancy and talent acquisition specialist within the fashion, lifestyle, and retail industries. With more than 10 years of specialist expertise with luxury retail, Australian & Contemporary designer, beauty, and lifestyle brands globally we discover, recognise, and connect inspiring individuals to the most desirable brands as trusted support to founder-led start-ups, SME’s, and multinational corporations within the fashion & retail industry.

Recruitment - but make it ethical, not transactional. Quality over quantity - always. Truly consultative and delivered at pace. We hold a genuine passion and expertise for the industries we support and offer a unique and modern recruitment proposition - one where we develop long term, meaningful relationships with all stakeholders.