CRM Executive

1 day ago

Alexandria, Australia Coco Republic Full time

Generous discount on our products
- Based in our Alexandria head office
- Drive the execution of our Digital Channels & CRM

**About Coco Republic**

We are one of Australia's leading furniture and design brands. Synonymous with quality, service and sophistication, the company is supported by a diverse offering of premium product and design services across Australia and New Zealand. Whilst we are proud of our product, we are even prouder of our people, a diverse group of talented and passionate individuals who share a unique love for our brands and customers.

**About this role**

The Marketing team is responsible for bringing to life the story of Coco Republic, working with beautiful products, and developing assets to incite a lifestyle. Fostering team collaboration is key to creating a unified vision for the go-to-market strategy. The Digital and CRM Executive will be responsible for the execution of customer-led and digital strategies in collaboration with the Marketing Manager and wider Marketing team. Building and maintaining strong working cross-functional relationships is critical to this role with a strong emphasis on the execution of the predefined campaign and promotional strategies.

As the CRM Executive you will report to the Marketing Manager and work closely with the Marketing and E-Commerce teams. You will lead our CRM, working with beautiful products and assets daily. This is a hands-on role responsible for optimising and implementing customer-led marketing strategies.

**What you’ll do**
- Champion Hubspot with strong cross-function collaboration
- Manage CRM workflow builds and customer-led communications
- Manage database health, CRM platform set-up and integrations
- Set-up and management of all customer audiences on HubSpot
- Drive Coco Club database growth and lead capture via HubSpot forms, website pop-ups and landing pages
- Conduct regular A/B testing to optimise campaign performance
- Strong focus on analysing data
- Support with ad hoc responsibilities as required

**Qualifications**
- Experience in a CRM role with a technical background
- Familiarity in CRM workflow build, audience segmentation, maintenance and optimisation
- Understanding of HubSpot is highly preferred
- Strong capabilities in analytics and data interpretation
- Strong attention to detail, and organisation skills
- Passion for luxury lifestyle goods
- 2-3 years of relevant work experience (In-house experience and agency experience is relevant)

Coco Republic provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, colour, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.

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