Marketing Manager

4 days ago

Waterloo, Australia Accent Group Full time

**About Us**:
Accent Group Limited is the leading digitally integrated retail and distribution business in the Apparel and Footwear performance and lifestyle market in Australia and New Zealand. With over 700+ stores, 33 brands and over 35 online platforms. Our brands include; Glue, Platypus, Skechers, Hype DC, Vans, Dr. Martens, Subtype, The Athletes Foot, CAT, Merrell, The Trybe, Pivot, Timberland, Stylerunner, Palladium, Stance, Saucony, EXIE & 4Workers

**About the role**:
We have an exciting role available for a Marketing Manager - Merrell and Saucony. Reporting to the Head of Merrell, your responsibilities will include managing the overall strategy and execution of these 2 global brands in line with overarching business and global brand objectives across Australia and New Zealand.

**Your key responsibilities**:

- End to end management of marketing for 2 global brands: Merrell and Saucony
- Develop and implement Marketing strategies for each brand across Brand, DTC and Wholesale channels, Digital Ecom, Internal Retail.
- Create and localize global Go To Market plans and business direction for the market
- Drive brand awareness and loyalty in local markets: database and social media activities
- Work cross functionally with key stakeholders in digital, buying, customer experience, retail operations and planning to ensure a consistent business strategy
- Influencer management alongside PR teams: seek, negotiate, brief talent and manage content and relationships
- Build and manage the retail and brand marketing calendar and ensure it aligns with key business objectives
- Build and execute campaigns within key wholesale accounts
- Set and implement strategy for social media channels both paid and organic
- Facilitate relationships with PR agencies and Media partners
- Liaise with global brand marketing and PR teams to ensure alignment
- Plan and manage yearly marketing budgets across each brand
- Oversee the planning, execution and reporting of Local Area Marketing activities
- Contribute to management meetings, providing actionable insights and recommendations
- Regular monitoring of sales performance and adjust tactics necessary to achieve sales targets
- Monitor industry shopping trends, maintaining knowledge of competition and awareness of opportunities

**To succeed in this role, you will need to have**:

- Demonstrated 5+ years in a similar role within the retail industry
- Bachelor of Marketing or other relevant degree (preferred not required)
- Demonstrated experience in leading a successful team
- Strong communication skills
- Strong attention to detail
- The ability to work within tight deadlines
- Affiliation with Accent Group Core values and “Make It Happen” attitude.

At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves. The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people.

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