Channel Marketing Manager

Leads marketing activities or components of channel marketing activities to drive completion of day-to-day channel marketing goals.

**About Vanguard**

Vanguard Australia has been helping investors achieve their long-term financial goals for over 20 years. Serving institutional and individual clients, and financial advisers, we offer investment solutions that are low-cost, diversified and robust through time.

With more than AUD $11 trillion in assets under management Vanguard is one of the world’s largest global investment management companies. In Australia we partner with institutional clients, financial advisers and individual investors to offer low-cost investment solutions. Our comprehensive range of managed funds, exchange traded funds (ETFs) and tailored investment solutions are built to support long-term investment success for our clients.

**Who you are and what you will do**:

- This role will support across Paid Media with a specific focus on digital media including SEM, Social Media, Display and Addressable.
- You thrive on marketing and media performance, always with a focus on performance, optimisation and delivering results.
- Data-driven, you can review current media measurement (including data, reports, process and tools), articulate impact on KPIs and business objectives and provide strategic recommendations for improvement
- Working cross-functionally and with our media agency, you will support the delivery of an Enterprise Media Strategy including keeping an eye on media trends and insights.
- Collaborate with the wider Vanguard Channel Marketing, Insights and Analytics team and our media agency to help answer business questions or needs relating to paid media, including identifying and using various data sources needed to do this.
- You know how to get the best out of both creative and media and are able to brief in campaigns and support campaign management through to delivery.
- You understand digital journeys and the importance of website and landing page as part of it to drive performance.
- Sitting as part of the Channel Marketing team who are also responsible for social media, you may be called about to set up and run paid social advertising campaigns - so ideally you are also familiar with running campaigns on Meta, Linkdedin, Twitter, Reddit and other social platform advertising.

**Qualifications**
- 5+ years’ experience in a marketing or media role - both client side or agency side experience is welcome
- Solid understanding of key digital media channels - SEM, Display, Addressable channels and social channels (Facebook, Instagram, Linkedin, Twitter, Reddit etc)
- Experience in managing social & digital advertising, media planning and ad optimisation.
- Experience with above-the-line media channels would be great but not mandatory as training will be provided.
- Proven ability to use data & insights to inform business decisions and shape media planning
- Strong experience in managing budgets and targets to deliver ROI.
- Broad knowledge of the financial services industry particularly Wealth Management would be highly regarded

**Inclusion Statement**

Vanguard’s continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: “Do the right thing.”

We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard’s core purpose through our values.

When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard’s core purpose.

**Future of Work**

During the pandemic, we transitioned to a work from home model for the majority of our crew and we continue to interview, hire, and on-board future crew remotely.

As we have developed the path forward, we have taken a thoughtful approach that both maximizes the advantages of working remotely and the many benefits of coming together and collaborating in a shared workspace. We believe that in-person interactions among our crew are important for preserving our unique culture and advantageous for the personal development of our crew.

When our Crew return to the office, many will work in our hybrid model. A smaller proportion of our crew will operate in the Work from Home work model (for example, field sales crew); or in the Work from Office model (for example, portfolio managers).

The working model that your role falls into will be communicated to you in the interview process - please do ask if you are unsure. We encourage you to make the decision regarding your job interview and offer knowing which model your role will fall into. We will test and learn as our ways of working ev