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Marketing Automation Manager
3 weeks ago
**About OES**
Online Education Services (OES) is a leader in online education, helping universities elevate student experiences in a digital era. With a proven collaboration process with universities, we have cultivated several transformative and long-lasting partnerships.
Our dynamic global team shares a vision to transform the student experience through innovation and collaboration. OES people are leaders in their respective fields, ensuring best practice strategic thinking is delivered in every element of our partnerships.
When you work at OES, you’re **empowered to impact**.
**The Opportunity**
The Marketing Automation Manager will be responsible for the development and delivery of marketing automation journeys for our current and prospective student communications campaigns.
Responsibilities include:
- Work with internal stakeholders to deliver Marketing Cloud automations / journeys, that deliver value across the entire customer journey
- Line management of a small team of eDM Coordinators
- Responsible for troubleshooting any issues that arise, including stakeholder management.
- Scope, plan and build journeys that improve current student engagement and retention, and also increase conversation rates for prospective students
- Develop and present best practice and capabilities for the automation platform (Salesforce Marketing Cloud)
- Delivery of the Annual Marketing Automation Strategy and quarterly delivery plan
- Work with the Data team to map and integrate new data points between Marketing Cloud and Salesforce CRM
**About You**
- Formal qualifications in a relevant discipline is preferable
- Salesforce Marketing Cloud experience, and experience using Salesforce CRM data is highly desirable
- Time management and organisational skills with the ability to work autonomously and as part of a team
- Experienced in mapping customer journeys and building campaigns to address user and business needs
- Ability to work with complex data structures to deliver customer-friendly communications
**What’s in it for you?**
Along with joining a passionate, energetic and highly skilled team, this role will allow you to gain exposure to many growth and development opportunities. OES offers a hybrid, flexible approach to work, where we work 2-3 days from our state-of-the-art **Cremorne (VIC)** office, and the rest from home (or wherever you choose). Breakfast, snacks, table tennis, Nintendo Switch are all available in the office, as well as an in-house massage therapist and weekly staff drinks. Ultimately, you will be joining a values-driven, collaborative business where your creativity and innovation will be nurtured and celebrated.
- We require that all employees are fully vaccinated against COVID-19 or hold a valid medical exemption, and we will request proof of vaccination/medical exemption if you are successful in landing a position with us._
