Category Strategy Manager

**About Us**

Endeavour Group was created in 2020 through the restructure and merger of the Woolworths Group drinks and hospitality businesses. With a strong track record of growth, combined these businesses form the leading customer franchise in drinks and hospitality in Australia.

United behind a common purpose of ‘Creating a more sociable future together’, we are a 28,000+ strong team with more than 1600 stores and 330 hotels nationally, including leading brands such as Dan Murphy’s, BWS and ALH Hotels.

**Category Strategy Manager**

**Be an advocate for our customer; be at the forefront of liquor trend leadership and help shape the future of the industry**
- **Sydney or Melbourne location - you choose, we offer true flexibility**:

- **Influence at a high level; Partner with senior stakeholders across all brands and categories**:

- **A fantastic opportunity to help lead the strategic agenda for some of the biggest retailers in the country**

**About the Role**

In this role you will be an advocate for the customer by building an understanding of customer behaviour and needs across Endeavour Group through the analysis of data, creation of insight and development of strategy that delivers improved customer experiences and sustainable category growth.

Reporting to the Head of Category Insights, you will:

- Ensure the customer is at the centre of decision making within Endeavour Group through the provision of compelling data-led insights
- Understand the impact of macro trends on customer behaviour and predict customer trends in drinks
- Use available data sources and research to understand customer behaviour and provide the business with a deeper understanding of customer needs
- Provide recommendations and guidance to stakeholders on how to best meet customer needs via range, experience, innovation and other category based initiatives
- Lead the annual category planning process and partner with Endeavour Merchandise teams to develop category strategies and track/evaluate progress on strategies and subsequent initiatives
- Use data to understand business performance, uncover challenges and opportunities and provide recommendations to find new sources of growth
- Own data and insights projects that relate to cross category opportunities and drinks industry challenges to build a vibrant, sustainable industry
- Work with Pinnacle Drinks on cross-category trend leadership opportunities, creating business cases for major product innovation initiatives that build loyalty for Endeavour’s Retail Brands

**About You**

You will bring to the role strong analytical and numerical skills gained through your extensive experience in a similar / analytical role.

You are a collaborative influencer with a natural ability to tell stories with data and engage others through data visualisation. You will also be able to demonstrate:

- Extensive experience using sales and customer data sets - e.g. Quantium, Checkout, Nielsen, Aztec or other customer driven data sources
- Previous experience working in retail, or supplier in a similar role will be highly regarded
- Proven ability to engage and influence senior stakeholders
- Confident communicator (verbal and written)
- Curious mindset with a passion for innovation and continuous improvement
- Previous Drinks industry experience will be highly regarded
- We are focused on inclusion and diversity as Ways of Working. If you meet a number of the requirements (and not all), we encourage you to apply._

**The Perks**
- Everyday Rewards Card which gives you access to exclusive employee discounts across Woolworths, BIG W and Endeavour Group brands (BWS, Dan Murphy’s, etc) as well as discounts at our ALH Venues
- Training and development - we pride ourselves in helping you realise your potential and give you the opportunity to be innovative
- An exciting career - as our business grows, so do the opportunities for our people
- Headspace days - no meetings company wide
- Flexible working arrangements are encouraged and our norm

**Grow with Endeavour Group**

Endeavour Group comprises a diverse range of drinks and hospitality businesses including BWS, Dan Murphy’s, ALH Hotels and Pinnacle Drinks. We are focused on growing and transforming our businesses to meet the changing needs of customers and we’re driven by a culture that puts our customers and team first.

As an inclusive, team-first company, our people are at the core of everything we do. We care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability or sexual orientation. At Endeavour Group we value flexibility, and encourage our team members to work in ways that meet their work/life commitments and support their wellbeing.

We work hard to create a safe and inclusive environment for all, and most importantly, we're all about creating a more sociable future - for our c