Category Development Graduate

2 days ago

Magenta New South Wales, Australia Sanitarium Full time $60,000 - $80,000 per year

Who are we?
Sanitarium is a progressive and dynamic business that is Australian owned and produces Australia's leading breakfast products – Up & Go, So Good, Alternative Dairy Co range and Australia's favourite breakfast Weet-Bix.

About the Role
Reporting to the Senior Category Development Manager Emerging Channels, you will be responsible for developing & embedding our strategic ambitions in this customer facing, insight-based role.

Using strong analytical expertise and your well-developed knowledge of growth levers, you'll use comprehensive shopper, consumer and category analytics, turn vision into reality, delivering category growth, revenue & profit opportunities for both Sanitarium and our customers.

About the role:

  • Collaborate with the sales, category and marketing teams in the use of fact-based category, consumer and shopper insights to develop category vision and strategies to unlock profitable growth
  • Build strong relationships with customers to understand retailer needs and translate into customer-centric Category Growth Drivers using best practice processes and tools
  • Develop Point of Purchase vision for your categories by shopping mission, channel & by customer, inclusive of specific strategies for the growing Export, Energy and Convenience, and Café channels.
  • Support the category review process, providing detailed category performance metrics, growth opportunities along with comprehensive range & space recommendations that deliver on these growth objectives.
  • Involvement in annual business planning processes as it relates to the channel, category, brand plans and key initiatives.
  • Work collaboratively, through joint business planning, with retailers to set strategic direction, unlocking growth opportunities for priority categories and accounts.
  • Monitor performance of category product portfolio, including competitor ranges, to ensure product strategy is optimal.
  • Provide input into NPD process, assisting in setting of goals and objectives for new products and supporting go to market strategies.

About you:

  • You will have, or be studying a Bachelor's Degree in Business, Marketing or another relevant field.
  • Good Microsoft Excel & PowerPoint skills
  • Strong commercial acumen.

All applicants must be able to demonstrate that they have the legal right to work in Australia

We are an organisation driven by our mission and values. If you share our passion for what we do, our products and can respect our principles then this is a great opportunity for you. 

Hear why our employee's love working at Sanitarium Health and Wellbeing, where people and purpose matter.  Careers at Sanitarium | Sanitarium Health Food Company

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