Mac & Bobbi Brown Marketing Executive

4 days ago

Sydney, Australia Estee Lauder Full time

**Description**:
The Marketing Executive is responsible for partnering with the Marketing Team to ensure a seamless experience from awareness to loyalty. In this role you will be responsible for delivering Go-To-Market (GTM) plans and collaborating with the Digital Commerce & Marketing (DCM) team for digital, CRM, and media executions. You will support the execution of local omnichannel activation with channel experts ensuring seamless store and online execution excellence.

This position will have access to a range of confidential information and so will require the personal characteristics of discretion and integrity.

**Key Responsibilities**:

- Assist in the development and execution of 360-degree marketing campaigns across online and offline channels.
- Support the planning and execution of events, trade shows, and brand activations.
- Collaborate with internal teams, agencies, and vendors to ensure timely and effective campaign execution.
- Maintain brand consistency and messaging across all marketing touchpoints.
- Stay up-to-date with industry trends and emerging marketing techniques.
- Assist in the maintenance of the brand’s “Master” Range List and keep the record of all incoming and outgoing products for the brand across ANZ.
- Support executions of GTM plans of the assigned marketing pod / total brand including A&P campaigns, forecasting (newnewss & promo), visual merchandising, assets, sampling programs and CRM programs in partnership with DCM and commercial team.
- Partner with DCM Media and CRM for local execution of campaigns
- Partner with Online and commercial teams for execution of omnichannel plans and activations
- Work with agency on assets adaptation and production of collaterals for all platforms to ensure excellent execution of marketing activities.
- Support brand events across all channels including influencers management, marketing collaterals with on-site operations support in collaborating with local commercial team and external PR agency.
- Prepare and present reports on marketing activities to senior management.
- Collaborate with external agencies and vendors as needed.
- Assist in the development and implementation of comprehensive marketing strategies to create awareness of the brands business activities.
- Keep up-to-date with industry trends, competitors, and marketing tools.

**Person Specifications**:

- Strong project management.
- Cross-channel marketing expertise.
- Data-driven decision-making.
- Collaboration across teams.
- Creative thinking and problem-solving.
- Experience with multi-channel marketing.
- Ability to manage large-scale projects with multiple stakeholders.
- Strong creative and analytical skills.
- Experience in customer segmentation and personalisation

**Qualifications**:

- Bachelor’s degree in Marketing, Business, or a related field.
- 2+ years of experience in a similar marketing role.
- Strong project management skills.
- Excellent communication and interpersonal skills.
- Ability to work collaboratively across teams.
- Data-driven decision-making skills.
- Proficiency in marketing software and tools.

At The Estée Lauder Companies, we believe in fostering a collaborative and inclusive work environment. We offer comprehensive benefits, and opportunities for professional growth and development. Join us and be part of a team that is dedicated to making a difference in the beauty industry.
- To be considered for this role you must have full rights to work within Australia, (working holiday visas will not be considered)

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