CRM Manager

Heyyyyy We're Cashrewards, a shopping gateway to cashback deals and more from Australia’s leading brands.

We exist to make every day more rewarding for our members, for our brand partners, for sick kids and for each other.

Our brand partners work with us because our unique proposition delivers best-in-market returns on their marketing investment, growing sales and increasing customer loyalty. To date we have delivered more than $3 billion of sales for our brand partners, translating into more than $130 million of real cash savings for members. Along the way we have donated more than $1 million to the Starlight Foundation, helping bring joy to more than 26,000 sick children and their families.

We're backed by 1835i, one of Australia's leading venture funds, and we sit in their portfolio alongside some of Australia's most promising fintech and e-commerce companies including Airwallex, Valiant Finance, Divipay and Slyp.

**The Role**

You will partner with our Retail Marketing Team Lead to build out the CRM-owned channel strategy that will feature a variety of merchants across the CRM-owned channels. You will manage audience segmentation for a busy retail calendar and must be willing to proactively dig into growth and optimisation opportunities, driving growth for our merchants whilst keeping a customer-first mindset.
- You will lead a small team of direct marketing superstars to execute and analyse impactful retail campaigns, continuously looking for scalable ways to grow our sales and engagement.

**Your Focus**:

- Manage CRM across our owned-channel retail marketing calendar - prioritising & traffic controlling company & partner messages to the right customers at the right time based on data & insights.
- Lead a small team to support execution of Retail Marketing activity, delivering high-value programs that drive customer engagement
- Own the EDM workflow and approval of communications in accordance with the campaign programs.
- Develop the overarching governance and strategy for how marketing and communications are executed to drive growth and create loyalty, as well as enhancing our E2E process.
- Perform strategic analysis and provide insight into delivery & management of campaigns, analysing customer patterns and behaviour to drive commercial decisions.
- Measure impact of campaigns and develop new opportunities to support our growing merchant comms in a scalable way
- Develop insights and intelligence on customer segments that will support CRM/Client Engagement initiatives and drive customer loyalty.
- Build a CRM personalisation strategy to ensure communications are relevant and personalised to individual customers based on customer attributes, shopping behaviour and segmentation.

**About You**:

- Experience in CRM and within a high-growth eCommerce environment
- Enthusiastic leader with strong CRM, e-Commerce & Loyalty experience
- Experience managing a busy retail calendar of marketing activity
- Data driven to understand customer behaviour and identify actionable insights to drive growth.
- Experience owning and improving business metrics, such as frequency of purchase
- Experience using a CDP as well as tools including Google Analytics, Excel & BI.
- Exposure to tools like Leanplum, Braze, Asana highly regarded.
- Commercially aware but with the member at the forefront of your mind.
- Good verbal, written communication and presentation skills, with the confidence to provide insights and feedback to internal stakeholders.
- Experience with marketing automation and personalisation to improve delivery of campaigns.
- Possess a solution mindset and the ability to solve problems and navigate technical issues that may arise.
- Self-motivated, self-belief and emotionally intelligent.
- Comfortable pushing back to internal team members when processes are not followed.
- Thrives in fast-paced environments and can adapt quickly to shifting priorities.

Come and join our team

We have the opportunity to have a hugely positive impact on Australians. We are well-funded in a high growth category with proven product-market fit. We have a unique, vibrant and diverse culture and we encourage collaboration, pioneering new ideas and pushing the boundaries. We pride ourselves on having fun along the way.

With our centrally located Sydney CBD (next to the QVB) and Chatswood office, we offer flexible working and empowerment (and we really mean it) as well as other great benefits including: summer hours, double cashback, discounted gym and wellness offering with Class Pass, birthday leave, and 16 weeks parental leave, as well as countless social events. We’re experiencing amazing growth and we’re excited to welcome new members to our passionate, engaged and dedicated team. Join us for an amazing ride