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Digital Marketing Coordinator

3 weeks ago

Melbourne, Australia Accent Group Full time

Accent Group Limited is the leading digitally integrated retail and distribution business in the Apparel and Footwear performance and lifestyle market in Australia and New Zealand. With over 700+ stores, 33 brands and over 35 online platforms. Our brands include; Glue, Platypus, Skechers, Hype DC, Vans, Dr. Martens, Subtype, The Athletes Foot, CAT, Merrell, The Trybe, Pivot, Timberland, Stylerunner, Palladium, Stance, Saucony, EXIE & 4Workers

**About the role**:
We have an exciting role available for a Digital Marketing Coordinator to join our Marketing Team. Reporting to the Digital Marketing Manager your responsibilities will include working closely with the creative team, divisional marketing & eCommerce team and the customer insights team.
The Digital Marketing Coordinator is responsible for supporting the successful delivery, implementation, and post analysis of digital marketing campaigns.

**Your key responsibilities will include**:

- Coordinate assets from brand divisional teams. Including Co-op, brand campaign & key promotions (e.g. Sale events, Back to School)
- Build, implement and optimise campaigns across channels including but not limited to Meta, Tik Tok, Pinterest, YouTube, SEM, Affiliates, Partnerships & Display in line with the digital marketing strategy and plans.
- Serve as the conduit between business units and the creative team to ensure alignment on digital content.
- Ensure campaigns are regularly reviewed in-flight and changes are effectively made and communicated to ensure we are meeting key KPI’s and objectives.
- Support broader Digital Marketing team for reporting on performance of all Digital campaigns, working with other key channel owners to consolidate key insights.
- Support the broader Digital Marketing team in ad hoc digital marketing activities and initiatives across paid channels as needed.
- Maintain excellent working relationships with Marketing, eCommerce and Creative Teams.
- Invoice, reporting and admin support for the division.

**To succeed in this role, you will need to have**:

- Demonstrated relevant experience in digital marketing, eCommerce, or marketing management
- Experience in using Meta ads manager or equivalent ad platforms
- Degree or equivalent qualification (Business, Retail or Marketing is preferred)
- Previous demonstrated experience in Digital Marketing preferred.
- Ability to work in fast paced and creative environment with a good understanding of how to manage competing deadlines
- Effective time management skills & meticulous attention to detail
- Excellent stakeholder management skills
- Affiliation with Accent Group Core values and “Make It Happen” attitude.

At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves.The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people.