Digital Product Specialist

5 days ago

Dandenong, Australia Pedders Suspension & Brakes Full time

**Date**: 21 Jul 2025
**Location**:
Dandenong South, Victoria, Australia, 3175
**Company**:
Pedders Shock Absorber Service Pty. Ltd
About Us
Pedders Suspension & Brakes is an Australian family owned and operated company with a distinguished history and a strong future. Opportunities to become specialists, work with quality products and people, and obtain career progression are available to those who are passionate, committed, and willing to invest in their future.
When you join us, you aren’t just joining a market leading automotive business that is known for delivering premium products and services, you’re joining a family. We pride ourselves on making sure that our people have the chance to grow and develop their careers and realise their full potential. The Opportunity
Here at Pedders we are on an exciting digital transformation journey, seeking to enhance how our digital products, platforms and services provide meaningful customer experiences. We’re on the lookout for a creative, data-driven individual to play a key role in contributing to this journey.
As the Digital Product Specialist, you will be responsible for the maintenance and enhancement of digital marketing initiatives, coordinating and optimising our digital products and services. Effectively collaborating between vendors and teams, you will support the development and improvement of Pedders’ digital platforms. Key Responsibilities
**Bespoke website management**: oversee the management of the company’s bespoke websites across B2B and B2C, ensuring content is up-to-date, user-friendly, and aligned with the brand’s messaging and goals.
**Websites and Marketing Automation**: lead the marketing team in ensuring that of the recently launched B2C and B2B Pedders websites are maintained both in terms of content and functionality.
**Marketing Automations**: Use our EDM platform (DotDigital) to generate leads and create demand from both current and prospective customers through marketing automations.
**Data Analytics and Reporting**: Manage data collection tools and analytics platforms, ensuring accurate data tracking and reporting e.g. Google Analytics 4, to inform business decisions.
**Stakeholder and Vendor Management**: Collaborate with different internal departments and manage productive relationships with external vendors and agencies.
Why Join Pedders?
Bonus structure - recognition of your great performance and behaviours that align to our Pedders’ Values.
WFH - work from home Mondays and Fridays.
Learning & Development Initiative - we believe strongly in continuous learning and pay for up to 5% of your base salary each year towards approved professional development courses as well as up to 5 days paid L&D leave to undertake courses.
Health and wellbeing initiatives - annual flu shot, general health check-up and skin check.
Discounted Pedders parts.
Confidential and free of charge Employee Assistance Program for employees and family.
What You Bring To The Team
A relevant qualification such as Digital Marketing, Web Development etc. or proven industry experience.
Demonstrated digital marketing experience, particularly involving optimising websites, understanding user behaviour, and analysing data to improve online performance.
Demonstrated analytical and reporting skills, with the ability to interpret, present and utilise digital metrics and data.
Project management experience, particularly with software or web development projects.
Demonstrated success working collaboratively with a diverse range of stakeholders to achieve outcomes.
How to Apply

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