Marketing Manager

Company Description

CAPA - Centre for Aviation, part of the Aviation Week Network which is part of Informa Group (10,000+ colleagues), is one of the world’s most trusted sources of market intelligence for the aviation and travel industry. Our unrivalled reputation for independence and integrity means you get the whole story, with powerful data and in-depth insights on the news, issues and trends that are shaping our industry.

Since its establishment in 1990, CAPA has developed a formidable global network of aviation researchers and analysts located across Europe, North America, Asia and Australia. We provide Members with access to more than 1,000 News Briefs each week, as well as Analysis Reports, Research Publications and a comprehensive Data Centre with extensive company profiles, airline and airport databases, and more.

Our sought-after events are hosted virtually and in key markets throughout the year and attract the highest calibre of thought leaders and decision makers globally. With valuable networking opportunities and high-level agendas showcasing an incomparable level of expertise and strategic insight, you’ll stay informed and connected to industry leaders around the world.

As a global leader in aviation knowledge, our aim is to make a difference by providing news, analysis and data that businesses need to stay ahead of the competition. We remain committed to providing CAPA Members with the highest standards of service, giving you an opportunity to connect with aviation and travel industry leaders around the world.

**Job Description**:
To primarily support the Global Marketing & Content Director in driving business growth, attracting and retaining customers, building brand awareness and promoting CAPA’s product and services through strategic planning, multichannel marketing campaigns and communication strategies.

**The Role**
- Implement strategies to support business wide campaigns such as new product launches, customer retention campaigns, database cleanse activities, customer research, cross promotional activities, lead acquisition / nurture campaigns etc.
- Create multi-channel marketing programmes and campaigns to promote CAPA and CTC products and services plus those of our partners and sponsors to drive revenue and growth opportunities. This includes:

- Developing activation timelines detailing schedules for asset preparation, deployment strategies and reporting requirements;
- Outline strategic use of own, earned and paid channels for promotion;
- Working with management on identifying USPs, target audiences and budget;
- Developing creative copy to align with strategic objectives and to best suit the target market;
- Work with the design team on developing sales tools and assets required to drive the campaign;
- Liaise with appropriate stakeholders to arrange mailing lists, deployment strategies and reporting requirements;
- Coordinate comms to relevant stakeholders (e.g. keep clients and internal teams informed of the marcomms plans and findings);
- Report on findings and provide recommendations.
- Guide content marketing strategies by:

- Liaising with Global Content Director to determine upcoming content distribution;
- Managing the distribution calendar to support company goals;
- Utilising own (including group wide channels), earned and paid channels to cross promote;
- Guiding marketing coordinator on distribution strategies;
- Reporting, analysing and updating the strategy based on findings.
- Handle public relations by:

- Developing and implementing basic public relation strategies to raise our profile as the pivotal source for all aviation and corporate travel information;
- Creating and distributing press releases, media advisoiesy and invitations;
- Responding to media requests and proactively pitch stories;
- Reporting on coverage and working with stakeholders (e.g. speaker manager) to boost coverage.
- Develop and manage pre, during and post event marcomm activities. For instance:

- Build lead gen campaigns and customer journeys to achieve targets;
- Recommend and develop paid media strategies based on gaps / business goals;
- Utilise own and earned channels as marcomm opportunities;
- Develop creative and content to drive customer action;
- Manage onsite marketing activities to drive brand awareness, PR, lead gen, cross promo etc.
- Manage cross promotion projects by:

- Supporting group marcomm requests;
- Utilising CAPA’s products, services and channels to cross promote. E.g. CAPA Live as a channel for membership promotions and vice versa.
- Support and Mentor a team of 3:

- Graphic Designer
- Marketing Coordinator
- Design, Projects and Admin

**Skills Required**:

- Bachelor’s degree in Marketing, Communications or similar
- Demonstrable experience in similar roles
- Experience with marketing automation software, social media management tools, CRMs, web analytics services
- Exceptional communication and listening skills
- Understanding of target audie