Content Strategist

**ABOUT VML**

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

**ABOUT THE ROLE**

The purpose of this role is to define the problems our clients want to solve and architect solutions. The Experience Designer designs products, services and experiences with authentic value and strong brand differentiation.

They have an innate curiosity and desire to understand human behaviour and are able to bring the voice of the customer to life in storytelling.
They have a sharp focus on business viability and confidently engage and align stakeholders.
They are practical and are able to translate a concept into a prototype that works within the confines of the client's technology, people, and processes.

Our experience designers combine strategic thought with creativity to envision the future state and, collaborate extensively with creatives, designers, and producers to bring it to life.

**KEY RESPONSIBILITIES**
- Collaborate with clients to understand and craft business objectives, scale of ambition, metrics and prioritisation framework.
- Design and coordinate immersive qualitative customer research (such as co-creation events, contextual interviews, and observation exercises) and quantitative techniques with an eye for unearthing deep human insight and emotions
- Conduct competitive and best practice research to understand the 'status quo' and opportunities for differentiation
- Synthesise insights into artefacts such as personas, journey maps
- Understand and champion how the brand platform influences the future state experience

**Design Solutions**:

- Craft ideation exercises and workshops with the client and customer, and ideate with the Creative to evolve 'baby ideas' to workable concepts
- Facilitate the feasibility and viability validation process, involving deep collaboration with the client and potential partners
- Design and facilitate customer validation methodologies including quantitative and qualitative research and other more inventive methods of surfacing proof for hypotheses
- Design low fidelity prototypes and service blueprints that bring to life how the product, service or experience might work, considering back of stage requirements, but with the human experience a firm focus

**QUALITIES & CHARACTERISTICS**
- Innately curious and loves to learn, naturally pushing the boundaries of 'how design's done'
- Strategically focused, always ensuring the insight drives the artefact and not the other way around
- Approaches collaboration with a 'yes and' mentality
- Self driven and accountable
- Empathetic and natural storyteller

**VALUES**

CONNECT MEANINGFULLY

Foster purposeful relationships among colleagues and client partners.

INSPIRE CREATIVELY

Encourage inventiveness and infuse creativity into every aspect of our offering.

INCLUDE PURPOSEFULLY

Strive to ensure everyone feels included, valued, and a true sense of belonging.

APPROACH POSITIVELY

Contribute optimism to every situation to discover the best way forward together.

**VML AUNZ HIGHLIGHTS**

There are many things that make VML AUNZ an awesome place to work, but we think these are worth a special mention:

- Birthday Leave - a paid day off to celebrate your Birthday each year;
- Summer Days - 5 paid afternoons off each year during daylight savings time;
- Loyalty Leave - a paid day off each year to celebrate your work anniversary;
- Employee Assistance Program access and 24/7 support;
- LinkedIn Learning access for all employees