Marketing Executive

4 days ago

North Ryde, Australia Greencross Pet Wellness Company Full time

Company Description
**Marketing Executive**

Greencross is Australia’s largest integrated pet wellness organisation; with a network of retail stores (Petbarn and City Farmers), veterinary practices (Greencross Vets), and our Animal Emergency Hospitals. Our purpose is to make our world a happier place through the love of pets.

We are looking for a Team member who achieves outstanding results, and who can embody our values: Passion, Authentic, Caring, Knowledge and Togetherness.

**About Your New Role**

A fantastic opportunity to work with Australia's leading integrated pet care provider, Greencross Pet Wellness Company as a Marketing Executive in Vet Marketing. This role is responsible for managing the execution of local and national campaigns across our Speciality and Emergency (S&E) network of animal hospitals, specialist and emergency centres.

It requires the individual to be a brand champion and work collaboratively across 9 brands and service offerings, while maintaining strong working relationships with a number of stakeholders particularly the Customer Relationship Managers and Business Managers across each state. You will work closely with cross functional teams internally and manage internal briefs and processes and external agency relationships to deliver successful marketing campaigns with the support of the Head of Vet Marketing.

**What your day will look like**:

- Assist the Head of Vet Marketing in the development and implementation of national and local marketing strategies across the S&E network.
- Implement campaign activity to drive cross referral across the different propositions (retail, professional vet services and services)
- Ensure all touchpoints from a B2B or B2C perspective all represent the brand in the right manner.
- Work collaboratively with the Category and Data & Insights teams to ensure campaign activities are based on data-driven consumer insights and product/category knowledge.
- Work closely with the Operations, Marketing and Communications teams to ensure all marketing materials are ordered on time and on budget
- Work closely with the digital performance marketing team to drive SEM and SEO
- Website development and build of content
- Assist in the creation and delivery of all campaign collateral, content, and marketing materials. This may involve but is not limited to:

- Developing briefs and, collaborating with internal stakeholders and agencies to ensure campaigns are delivered on time
- Assist in the development of campaign content & seeking stakeholder approvals.
- Timely communication of campaign launches to departments to ensure that all marketing initiatives can be implemented correctly and effectively to maximise results.

**About you**
- 3-5 years career experience in marketing
- Marketing qualification
- Experience in end-to-end marketing and campaign management, briefing creative and media processes.
- Ideally experience in B2B and B2C marketing.
- Excellent communication skills, both written and verbal
- Excellent project management and organisational skills
- Experience in campaign test and learn
- Analytical with an eye for insights
- Experience managing stakeholders and approval process

**Our Benefits**
- Work in a business that is passionate about animals
- Be part of the leading pet retail business in the country
- Flexible working arrangements
- Pet services and product discounts
- Salary bracket of $80-90k dependent on experience

**How to Contact Us**
Submit your resume and cover letter by clicking apply

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