Cfs Optimisation Specialist

We’ve been trusted to serve Aussie communities since 1914 and grown to become a top 30-listed on the ASX with over 115,000 team members and a portfolio of iconic brands. At Coles Group, you’ll not only get to make a difference to millions of Aussie lives—you’ll also get to see your impact.

**About the team**:
As one of the biggest brands in Australia, we connect with millions of Australians each week. Whether it’s connecting our customers with relevant content through digital innovation, omni-channel storytelling or impactful advertising that reaches 98% of Australians, our Marketing team play an important role in driving our brand forward, helping Australians eat and live better every day.

**About the role**:
Are you passionate about optimising digital experiences and delivering targeted, data-driven results? Do you thrive on personalisation, A/B testing, and working across cross-functional teams to drive meaningful customer engagement? If so, we have an exciting opportunity for you

We’re excited to announce a newly created role for an Optimisation Specialist within the Coles Financial Services team. This role offers a unique opportunity to work across Coles Credit Cards and Insurance Products, ensuring highly relevant and targeted experiences for Coles customers.

**Applications close 3rd March.**

**Why Join Us?**:

- Be part of a team that is building a best-in-class optimisation function within Coles.
- Gain exposure to enterprise-wide strategies.
- Collaborate with multiple teams, including Personalisation, CDP, and Product.

**What you’ll do**:
You’ll be responsible for executing A/B tests and personalised web experiences across different customer touchpoints. Using Adobe Target and Adobe Analytics, you’ll help refine and optimise website interactions, ensuring that Coles customers receive tailored, engaging experiences.

**You’ll also**:

- Drive end-to-end experimentation process on the website, including hypothesis development, test design, success metric selection, test execution and reporting.
- Use Adobe Analytics to conduct data analysis, identify test opportunities and report on test performance
- Use Adobe Target to execute A/B tests and personalised experiences to maximise website conversion
- Collaborate with the CDP team and Analytics team to develop target audience for tests and personalised experiences
- Work alongside of the content author to ensure seamless execution of the test & learn program and personalisation strategy

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**About you and your skills**:
To be successful in this role, you’ll bring 3-5 years of experience in website optimisation and audience targeting and at least 2 years of hands-on experience using Adobe Target to execute A/B tests and personalisation strategies.

You’ll come from a background in large enterprise businesses, or agency, working with cross-functional teams in complex environments.

**You’ll also have**:

- The ability to map out long-term optimisation plans.
- A deep understanding of A/B testing methodologies, with the ability to recommend and implement tests that drive meaningful results.
- Strong project management skills, managing multiple tests and initiatives while effectively prioritising work.
- Excellent communication skills, engaging cross-functional teams and presenting optimisation insights to stakeholders.
- Meticulous attention to detail, ensuring accuracy in test execution, audience targeting, and reporting.
- Basic proficiency in HTML, CSS and JavaScript.
- Experience in financial services or other highly regulated industries, desirable not mandatory.

**What’s in it for you?**:

- **
Flexible working options**:We know that work is only one part of your life, so we actively encourage a positive work-life balance and provide hybrid working options to help you achieve it.
- ** Office perks**: Take advantage of our gym facility and fitness classes, free parking, BBQ area, mini-Coles supermarket, fooderie hub where you can sample new products before they hit the shelves, school holiday program and so much more when you come in.
- ** Discounts**:Eligible team members receive 5% discount all year round on your Supermarket and Liquor online and in-store purchases. We also offer additional periods of double discount (10%) at various times throughout the year. As well as hotdeals exclusive to team members that translate into additional savings.
- ** Reward through recognition**: Give and receive recognition, linked to our Coles values, through our digital recognition platform ‘mythanks’. You can accumulate points to redeem in the online shop for exciting gifts and electronic gift cards from an extensive range of retailers.
- ** Opportunities for learning and development**: No matter where you start within our diverse business, you’ll have experiences, exposure, and education to satisfy you. Discover and explore a variety of career development programs and job-specific training.
- ** Paid parental leave**: We understand how important your