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Marketing Manager
2 weeks ago
The Marketing Manager - Domestic Student Recruitment is an experienced marketer with a passion for education and student outcomes, ready to take the next step in student recruitment within the domestic market. Reporting directly to the Director of Marketing and Admissions, this role is operational in nature and supports and contributes to the execution of the domestic student recruitment strategy for Sydney Institute of Business and Technology (SIBT) and Western Sydney University, Sydney City Campus (WSUSCC). It is a hands-on position, focusing on the planning, coordination, and delivery of student recruitment activities, brand activities, on-campus and off-campus event management, lead nurturing and conversion, and relationship building with schools, community groups, and other key stakeholders. Kindly note that this role is focused on student recruitment and sales, rather than marketing communications.
The role requires significant involvement in marketing events and outreach activities, many of which take place outside regular business hours, including evenings and weekends. Strong logístical coordination skills, the ability to engage with prospective students, and confidently representing SIBT, WSUSCC and the University Partner at recruitment events are essential.
**Qualifications**:
**Essential Skills, Knowledge, and Experience**
- Bachelor’s degree in Marketing, PR, or Communications, or a related field.
- Experience in developing and executing effective marketing and recruitment activities from planning to implementation in a domestic environment, including evidence of using market intelligence and research to drive decisions.
- Sound understanding of the domestic marketing and sales cycle from lead generation to conversion in the domestic higher education context.
- Highly developed interpersonal, communication, presentation and negotiation skills.
- Willingness to be flexible with work-hours and have the ability to travel within the greater Sydney region to attend events, often outside normal office hours and weekends.
- Demonstrated organisational skills, including the ability to work on multiple projects and effectively manage competing priorities.
**Desirable**:
- Experience working in the private or public education sector.
- Work experience in a multi-cultural environment.
- Experience of customer relationship management software (particularly Salesforce).
- Strong copy writing and editing skills, including strong sense of accuracy and attention to detail, and an understanding of design and publishing processes.
- Experience in creating, analysing and presenting big data sets using software tools such as MS Excel, Powerpoint and cloud tools such as PowerBI
**Additional Information**:
**What we can offer**
- We offer careers across our global operations.
- We recognise and reward.
- We understand the importance of showing appreciation.
- We care for you. We offer a range of employee benefits, support to help you be your best, and flexibility, to help us all thrive.
- Navitas is where work has meaning. Our impact is far-reaching - we create lasting legacies for students and communities.
- Access to LinkedIn Learning for your development
**Additional information**
**Diversity Equity and Inclusion**
- At Navitas we promote and embrace an inclusive and diverse workforce. We believe equality, flexibility, and diversity deliver a rich collaborative environment. We strive to ensure that all our staff - no matter where they are from or who they are - feel safe, supported, and given opportunities to thrive.
**How to Apply**
**Job Location**:
