Social Media Specialist

**ROLE PROFILE**:

- Job type: Full Time
- Reports to: Social Media Manager & Head of Social
- Date: Start ASAP
- Experience: 2+ years experience
- Work for one of the fastest-growing independent agencies in Australia, who helped Pizza Hut become the fastest growing Quick Service Restaurant in Australia
- We love our people and care about our culture. We’re a finalist in the B&T Awards for People & Culture
- ReWired activities every month, where we take a half-day off to do something fun such as kayaking or extreme whale watching
- Wired Legend of The Month program, as voted by the team (winner gets $50 voucher & half-day off)
- Flexible working hours - can start anywhere between 8-9 and finish between 4.30-5.30
- Working from home 2 days every week (Wednesday & Thursday)
- 3 extra annual leave days - Wiredmas in July, a winter initiative where the agency shuts down for 2 business days and the team have a 4-day long weekend, and birthday leave
- Swim/surf/yoga in your lunch breaks - we have a shower in our office
- Food, snacks and beverages provided in the office at all times
- New, creative office space located meters from Manly beach
- Dedicated professional developed program, School of Wired
- Mentoring program for all team members
- Open to change and exploring new ideas - there’s no red tape at Wired HQ

**Who we’re looking for?**:
We’re looking for someone who has a genuine passion for their craft, who makes it their business to achieve the best possible results and service for clients, and who genuinely wants to be part of Wired, and our incredible culture. We are looking for a skilled specialist, who lives and breathes all things social media.This is a fantastic opportunity to work across a range of high-profile clients including Pizza Hut, Assembly Label, Chatime, Georg Jensen, Indeed, Alessi and more. This position is responsible for driving paid social campaigns, helping to inform strategy and oversee performance for clients.The Social Media Specialist will have strong client relationship skills, a proven track record of leading paid performance, driving social media campaigns and ROAS amongst other metrics, and also experience at managing junior teams of at least 1 team member.
- Category skills profile:_
- Paid Social Media Management 70%
- Copywriting 20%
- Managing Staff 10%

**About The Role**:

- Provide exceptional client service, with a goal of meeting and exceeding expectations across KPIs, timelines and budgets, and quality of work
- Continuously look for opportunities to drive the client forward above and beyond expectations
- Develop detailed and accurate scopes of work (SOW)
- Set clear and manageable budgets and monitor on a daily, weekly, and monthly basis
- Proactively come up with new strategic ideas beyond the agreed scope
- Develop comprehensive client reviews drawing on insights and key learnings
- Client monthly and weekly reporting covering social campaigns and activities
- Paid Social Management (FBBM, IG, SnapChat, TikTok, Reddit)
- Hands-on, end-to-end management of paid social clients. Includes strategy and planning the media buy, writing copy for ads, building in Business Manager or in-platform for other social channels, optimising the campaigns, budget pacing, and reporting to clients
- Overseeing junior staff that help with copywriting and building of campaigns
- Work closely with the creative team to produce channel customised content
- Staying up-to-date and educate clients on the latest trends, channels and formats to deliver industry-leading work

**Key Capabilities & Technical skills / expertise**:

- 2+ years
- Working agency side ideal
- Experience with driving customised creative for each social channel a bonus
- Strong skills in analysing campaign performance and developing strong insights for future growth
- Strong off-Page Paid Advertising across Facebook, Instagram, Twitter
- Ideally, experience aross TikTok, SnapChat and Pinterest
- Google Analytics knowledge
- Experience using social listening software, such as Meltwater
- Extensive experience in performance reporting