Assistant Brand Manager

1 day ago

Melbourne, Australia New Chapter Talent Full time

A Leading Healthcare / D2C Global Brand
- A Diverse Omni-Channel Brand Management Role
- World's Top Employer recognised for workplace culture values

An exciting opportunity is currently available for an Assistant Brand Manager to join a tier one, leading healthcare brand on a fulltime, permanent basis.

**The Company**:
A global healthcare player in their industry, this organisation manufactures and distributes products globally that make a positive impact on the lives of their customers. Targeting both the B2B and B2C sector this organisation has a reputation for being the number one market leader within its specialised category.

**The Role**:
Reporting into the Digital & eCommerce Manager, you will play a lead role, in coordinating and executing brand campaign activities across an array of omni-channel campaigns. The role will touch across a broad range of marketing elements, including event planning, social media, content development and digital marketing.

**Key Responsibilities**:

- Support the Marketing team with coordination and execution of day-to-day Marketing initiatives.
- Production and management of marketing assets across various channels in partnership with graphic design agency and marketing managers.
- Coordination of development and execution including building and maintaining a content library
- Coordination of online and in-person consumer events, webinars, and seminars.
- Maintenance of marketing asset library, including version control, ensuring compliance with changing regulatory requirements.
- Production of monthly social content calendar in partnership with social agency
- Coordination of the delivery of campaign and production launches.
- Production of and co-ordination of website content, updating existing website content in line with evolving brand requirements.
- Moderation of social media commentary across Facebook and Instagram.
- Copywriting - blogs, website, social media, EDMs
- Implementation of SEO best practices in partnership with digital advertising agency partner.
- Liaise with CX and Logistics teams to ensure smooth end-to-end delivery of online orders.
- Identification of opportunities to improve website experience - conversion rate optimisation.
- Regular reporting of key Marketing metrics.
- Support the Marketing team with customer, vendor, and agency management administration tasks.

**Minimum Experience/Skills Required**
- 2+ years in a similar role, agency or client side.
- Relevant tertiary qualifications.
- Experience working with CRM, website CMS and automation tools highly favourable.
- Hands on experience with social media production and content management
- Experience in digital and multi-channel marketing desirable.
- Strong project management and administration skills with an eye for detail.
- Ability to work at a fast pace and produce high-quality results.
- Strong communication and relationship building skills Strong numerical aptitude with experience in interpreting numbers.
- MS Office skills - intermediate level.

**The GOOD stuff**
- Leading Learning and Development opportunities
- Wellness programs
- 4 x Days in the Office / 1 x WFH
- Competitive Base + Bonus + Super
- Discounted share options
- Being part of an organisation reputed to be a World’s Top Employer recognised for workplace culture that values healthy living, diversity and equal opportunity

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