Assistant Brand Manager

Make your mark at Mountain Goat — own socials, drive activations, launch beers & grow your career with Asahi.
- Job No: 503205
- Location: Melbourne
- Work Type: Permanent - Full Time

**Assistant Brand Manager - Mountain Goat Brewery**

**Location**: Richmond, Melbourne
**Department**: Marketing

**Your Impact**

This isn’t your standard Assistant Brand Manager role. At Mountain Goat Brewery, you’ll have the chance to **make your mark** on one of Australia’s most iconic craft beer brands. Reporting to the Marketing Manager, you’ll step into a role with real ownership, driving initiatives that shape how Mountain Goat shows up in the world - from our social media voice, to our event activations, to the way we connect with our community of Goat fans.

We’re looking for someone who’s **dynamic, ambitious, and ready to lead** key projects. This is your chance to take a brand that’s been pioneering since 1997 and push it into new and exciting spaces.

**What You’ll Do**

In this role, you’ll have the opportunity to **own and grow core parts of our brand presence**:

- **Social Media Leadership** - Shape and evolve our social media strategy, defining tone of voice, driving content creation, and building an engaged community across our channels. You’ll be trusted to bring a vision, fresh ideas, and bold campaigns that cut through.
- **Sponsorships & Event Activation** - Lead the way in bringing Mountain Goat to life at events, festivals, and community activations. You’ll manage creative toolkits, merchandise, digital assets, and on-the-ground engagement that leaves a lasting impression.
- **Community Engagement & CRM** - Manage and grow the Goat Army database, driving smarter, more engaging communications that keep our fans coming back for more.
- **Merchandise & Creative** - Own our merchandise program, curating ranges, launching campaigns, and making sure our brand stands out both on and off the shelf.
- **Innovation & NPD Support** - Be part of the team that brings new products to life, with a strong focus on limited editions, specialty releases, and keeping Goat at the forefront of craft.
- **Creative Guardian** - Review and shape artwork, campaigns, and brand comms to make sure every touchpoint reflects the pioneering Goat spirit.

**About You**

We’re looking for someone who wants to step up, take ownership, and grow quickly. You’ll be excited by the chance to shape brand culture, not just “support” it.
- Experience in Brand Marketing, Trade Marketing or Social Media within FMCG or lifestyle brands
- Strong social media and content creation skills - you’re confident in shaping ideas, producing content, and setting the tone
- Degree in Marketing, Business and/or Commerce preferred
- Creative thinker who thrives under pressure, with strong problem-solving skills
- Comfortable with data - Excel and analytics don’t scare you, they help you build better plans

**Why Mountain Goat?**

Mountain Goat started in 1997 when two mates decided they wanted better tasting beer - and actually did something about it. That pioneering spirit has never left us. We’ve grown into an award-winning craft brewery, with a reputation for bold beers, community connections, and never sitting still.

When you join Goat, you also join **Asahi Beverages**, one of the biggest beverage businesses in Australia and New Zealand. That means huge opportunities to grow your career - whether it’s leading bigger brand portfolios, moving into innovation, or stepping into senior roles across the group.

At Mountain Goat you’ll get the **best of both worlds** - the creative, fast-moving, culture-driven world of craft beer, with the scale, support, and pathways of a global business.
- Advertised: 01 October 2025 AEST
- Applications close: 23 October 2025 AEST