Customer Loyalty Marketing

Create impact as a **Customer Loyalty Marketing & Partnerships Principal.**

Join the largest insurance group in Australia and New Zealand. We’re here for you. Are you ready?

**YOUR ROLE**

We are excited to advertise for a **permanent role** in our Customer Loyalty and Payments team in Direct Insurance Australia (DIA). In this newly created role, you’ll drive growth of the NRMA Insurance Rewards Program (Help Hub). You will have the opportunity to strategically plan and execute comprehensive marketing strategies aligned with business objectives, leveraging market research, and targeting to drive customer acquisition, retention, and engagement.

You will play a pivotal role in shaping the programme's branding and communication, ensuring consistent messaging across channels and creating compelling collateral. With a focus on data-driven optimisation, partnerships, and programme performance analysis, you will continuously enhance the programme's value proposition and deliver personalised experiences to foster customer loyalty in a competitive market.

To be successful in this role, you’ll be able to hit the ground running and come from an agency or in house marketing with loyalty programs experience.

**ABOUT YOU**
- Extensive experience in product marketing, preferably in a loyalty or financial services industry
- You have experience working for marketing agencies and brands
- Demonstrated success in developing and executing marketing strategies that drive customer acquisition, engagement, and retention
- Experience collaborating with marketing teams to develop product messaging and go-to-market strategies
- Experience acquiring new partners and developing co-branding partnership strategies
- Strong understanding of marketing, including campaigns, partnerships, and branding
- Excellent project management skills, with a proven ability to manage complex projects with cross-functional teams
- Experience working in a fast-paced, agile environment
- Bachelor's degree in marketing, business, or a related field; MBA preferred
- Experience working in loyalty program is a plus.

Applications close **Thursday, 20 July at 23:59pm.**

**ABOUT US**

IAG is not only the largest general insurance group in Australia and New Zealand, underwriting over $AUD13 billion of premium per annum, we’re also a tech and research facility, a hub for climate change experts and a centre of resilience design. We chat over coffee with customers, advocate for them in the corridors of Parliament and back them up in the community when life’s moments hit hardest.

You’ll know our brands - CGU, WFI, NRMA Insurance, AMI, NZI, and State Insurance to name a few. Together they turn our IAG purpose of making your world safer into action by helping, supporting ambitions and making insurance accessible.

When you join IAG, you’re not joining one brand. You’re joining a large purpose-led, Trans-Tasman group dedicated to making your world a safer place.

We’re ready to grow your career, acknowledge every part of you, recognise your brilliance, lead you with purpose and help you live your own purpose through us.

At IAG you can enjoy:

- Grow your financial future with 13% superannuation as standard
- Access up to 50% off personal insurance, including home and motor insurance
- Flexibility and support so you can live life to the full
- Receive meaningful recognition through an award-winning, easy-as system
- Join great employee network communities

We’re committed to the reconciliation movement in Australia for Aboriginal and Torres Strait Island peoples and focus on providing a safe and supportive work environment for all our employees. You can find our Reconciliation Action Plan on our company website.